Sunny Sale
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
Wi-Fi Poster
CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. (www.cheil.com)
Emart Flying Store
We built a remote controlled, gigantic balloon, named Flying Store, with the Wi-Fi router embedded. “Free Wi-Fi” is written on the Flying Store balloon which makes an unexpected appearance in downtown areas with large population such as Time Square and Gangnam Station. When people see Flying Store and connect to the Wi-Fi of Flying Store with their smartphones, they c ...
Samsung Life Insurance: "Bridge of Life"
To build the Bridge of Life on the Mapo Bridge in Seoul, which is unfortunately a spot many people take their life. It is the world‘s first interactive bridge that reacts to people as they pass by and tells a story. We hoped the bridge would provide comfort to anyone who visits it and make it a walking friendly place. (www.cheil.com)
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