Case:Gold in Display Category- Tata Sumo Gold
The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
Case:Gold in Display Category- Tata Sky Making Complex Simple,
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)