Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
Nature Represented aims to create a national & international pro bono network of legal consultancy, as well as judicial support and collaboration in order to demand the compliance of Nature’s Rights in Ecuadorian territory. (http://naturerepresented.com)
Embassy of the 18th Zone
This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)
Pocari Music Player
A card made of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Where you wake up tomorrow? Anywake is an alarm clock that takes you to different places in the world. It wakes you up with the sound of a randomly selected city in the world. To turn off the alarm, you must guess which. Guess you're right, you get a discount on the ticket to the city by Lufthansa. (www.ddb.se)
A barrel of Maes for everyone with the name Maes
Maes is a popular Belgian beer but also the 3rd most common Belgian surname. Therefore Maes beer gave every Maes family member a free barrel to share with his/her friends. A new and more efficient way to advertise. (www.tbwagroup.be)
We've all taken pictures of food and posted them on Instagram. But now, if you want to share your food with those who really need it, @ManosUnidasONGD has created a filter for your pics: the money you pay for downloading the app will go to programs against hunger. (www.ddb.es)
Hammerhead: Smart. Simple. Bike Navigation - DragonInnovation.com
Introducing an intelligent navigation device that guides cyclists along the safest and best bicycle routes. Social sharing features create a way to discover great, safe, bike routes anywhere in the world. This is for bikers who believe in adventure. For those who believe there is more than the routine ride. ( http://rgaacce ...
The First Email Test Drive
Audi Spain wanted to communicate its technological capacity in a way that would be understood by all audiences. To achieve this, we decided to create a new version of the most popular vehicle in history: Santa's sleigh. The new Audi ICC was launched into the market -in early December- like any other model of the brand and customers were invited to test it in e ...
Skoda - Change My Car
We decided to organise a rather original casting session, an exercise aimed at finding the most clapped-out car in Spain. Why? In order to destroy it and give the owner a Skoda Yeti in its place. In line with the way other casting sessions are run we asked the public to upload creative videos and/or photos of their old cars and tell us why they deserved to win. Once the lev ...
Special K ® More Than a Number
Women of all sizes, shapes and ages agree on one thing. Shopping for jeans is a nightmare. Yet when you find just the right pair, it can be just the confidence boost you need to walk a bit taller and strut your stuff.
To help more women feel that perfect-fit jean confidence without agonizing over their size, Special K launched their More Than a Number ca ...
In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.
Radio recorded in the trunk
To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
Century21 Breaking Bad
There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as 22,373 tweets per minute. The show creators delivered an epic finish, killing it in every way imaginable with this episode. (http://www.mullenloweus.com/)
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina)
Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
Maaza vs Frooti Vs Slice 2015 Commercial faceoff
Three of the popular mango drinks brand, ‘Frooti’ from the flagship mango drink brand of Parle Agro, ‘Maaza’ from Coca Cola and PepsiCo’s ‘Tropicana Slice’ have engaged in a creative tussle to lure the mango lovers to their brand this summer. (http://www.exchange4media.com/)
ShockingBarack | Brammo
With no advertising/media budget, we launched and established the BRAMMO brand. At this time, America was facing the Oil crisis. And of course the infamous journey of the Big Three automotive CEOs from Detroit to DC, asking for bailout funds. While they took private planes for $20,000 each. So we retraced their journey but instead of private planes, we rode electric motor ...