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Max's favourites
Total: 100 results found.
Tag: Topics:Social Marketing
HOPE SOAP
HOPE SOAP - WHO Y&R In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children. Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use  ...
The Story of M-Pesa
The Story of M-Pesa This 6-minute animation tells the story of how M-PESA, the popular mobile money transfer program, came to be in Kenya. It's narrated by Michael Joseph, the managing director of mobile money at Vodafone and the program's founder. The animation was produced as part of a series of online courses designed and delivered by the USAID Mobile Solutions Team, QED, and TechChange, a DC ...
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Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies. At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Peter Drucker
Drucker's Peter Ferdinand Drucker (November 19, 1909 – November 11, 2005) was an Austrian-born American management consultant, educator, and author, whose writings contributed to the philosophical and practical foundations of the modern business corporation. He was also a leader in the development of management education, he invented the concept known as management by objectives, and he has b ...
Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
SelfieSTIX
Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
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Posts into Letters
Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)  
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Worlds Apart
We are never as open as we think we are. We look for views that correspond and reinforce our own, fuelling our preconceptions for the kind of people we’ll like, and those we won’t. These pre-conceptions are the enemy – they stop us looking for what unites us and they shut us down from each other. The idea was to prove, with real people and real conversations, that there is more that unites us than ...
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The Cola Skin Colors
The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices ...
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The Refugee Nation
They come from different countries, they are raised in different cultures. and speak different languages. But one thing still brings them all together: the will of finding a place to call home.. (http://therefugeenation.org)    
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Embassy of the 18th Zone
 Embassy of the 18th Zone This project helps to end with a practice known as "address discrimination". This means that many companies in the country does not employ people from a large neighborhood of the city because they consider they may have ties to the gangs that dominate the area. (https://www.youtube.com)  
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Burma Installation
Burma Installation As part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the innocent prisoners and then use the pen to sign ...
Tunisian Revolution : June 2014
  Tunisian Revolution : JUNE 16th 2014 Tunis, January 14th 2011. Tunisians put an end to 23 years of brutal dictatorship. It was a moment of intense hope. But we were all too soon brought back to reality. The entire country went on strike and economic activity was soon left to a standstill. The advertising industry, like many others, was completely stuck. We needed to find a way to encour ...
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Cancerfonden -- Rosa bandet
Cancerfonden -- Rosa bandet After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
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Adoption Drive
Adoption Drive An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible.(www.whybintbwasydney.com.au)
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Only for Children
Only for Children ANAR Foundation receives thousands of calls a day. We need more resources. With only 3 euros and you can help a child. Do not miss thisopportunity. We really appreciateyour comments. Anar Foundation has very limited resources to raise awareness of their phone number to help child andAdolescents at risk. Thanks to the publicity on media andall comments on social networks the cam ...
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LISNR at R GA Demo Day 2015
LISNR at R GA Demo Day 2015 Lisnr uses high-frequency audio tones to unlock discounts, second-screen experiences, and other engagement opportunities through ambient noise. The idea here is that Lisnr can provide audio tones, ones outside of the range of regular hearing, that will trigger any device into a certain action. If you’re walking through a baseball game and head up to a concession  ...
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BASE "PhoneAddress"
BASE "PhoneAddress" Forget your home address, here’s PhoneAddress™, a totally new service developed by mobile provider BASE. PhoneAddress™ is a new application that lets your online orders be delivered to your 'phone address' instead of your home address. And the great thing about it, this new app connects the delivery service with the consumers in an interactive way, so whenever you move, your  ...
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#SmellcometoManhood
Old Spice | Dadsong | #SmellcometoManhood To the delight of young men and the dismay of their mothers, Old Spice Re-fresh Body Sprays are here. Spray goodbye to boyhood. Smellcome to Manhood. (http://www.wk.com)
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Colombian League Against Cancer "Cancer Tweets"
  Colombian League Against Cancer "Cancer Tweets" Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual illnesses then began following th ...
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