Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *
Country
Creative Concept
Topics
Totale: 4 risultati.
Tag: Agency:DDB Copenhagen
Cocio Summer Shake
Cocio Summer Shake We were briefed to make a banner campaign. But challenged the client to go further than that - and let users create their own "summer mash up" in the form of a musical track.This allowed us to use the radio media in a different way - by making the airwaves available for playing user generated content. It also gave us the opportunity to make "Cocio Summer Shake" a social experi ...
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Type of content:
Language:
Topics: ,
Polo Principle
Polo Principle The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations".  In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle".  The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Creative Concept: ,
Type of content:
Language:
Level:
Topics: ,
Volkswagen Erhvervsbiler
Volkswagen Erhvervsbiler When business is bad for Volkswagen's business customers, the business is bad for Volkswagen. In a stagnant B2B market for small businessesand hard hit by the financial crisis , saw Volkswagen increased competition and an increased tendency to trade down to cheaper brands. To reverse the trend and defend its position as market leader , it was decided to give small busine ...
Tags: Industry:
Company:
Agency: ,
Country:
Year:
Type of content:
Language:
Topics:
Coinoffers- ClickForCoins
Coinoffers- ClickForCoins Coins, was introduced in 2011 and in this period McDonald’s distributed approximately 5 million virtual Coins across all media platforms allowing consumers to collect the virtual currency through an app in exchange for real Coinoffers products at McDonald’s. Link: https://www.ddb.com/blog/conferences/ddb-copenhagen-wins-grand-prix-at-danish-effies/
Tags: Industry:
Company:
Agency: ,
Country:
Prize:
Year:
Type of content:
Language:
Topics: ,