Born in Mount Vernon, New York, Godin received his high school diploma from Williamsville East High School in 1978 before graduating from Tufts University with a degree in computer science and philosophy. Godin attended Camp Arowhon, where he was a valued canoe instructor. He still frequents the camp to tell ghost stories. Godin often refers to his camp days in his writings. Godin earned his MBA i ...
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
With Creating more play in MENA, it reinvented the soft drink's strategy in the region with a distinctive teen engagement platform based on gaming.
(https://www.warc.com)
Magnum Relaunched
In order to relaunch Magnum which was already introduced in the market for several years, they created a new Facebook page. Generated product awareness by bring the top celebrities in.
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
Only The Liberation
This is an interesting story of teenage rebellion, told in a compelling manner. To me this is the golden lesson: a great story is what everything else rests on, and is in turn amplified by all the other components. This is advertising (not just digital) done at a really high level. Amazing how they pulled this off! I really suggest you go check out the actual site – ...
Take a photo save a stolen child
In China, over 20,000 children go missing each year. Abducted not for ransom but sold into slave labour, prostitution, or a life on the streets as beggars. For the parents, hope to find their children in a country so big, is small. Baby Back Home helps families by publishing missing profiles on their website. Unfortunately, with little success. They ...
Saatchi & Saatchi Geneva | Vangardist Magazine | The HIV+ Issue
With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus. Vangardist charged us to raise world awareness of the issue and the magazine. We transformed the magazine into the cause of the stigma itself and we printed ...
The ALS Ice Bucket Challenge
Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)
THE WHOLE PICTURE
Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.
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WestJet Christmas Miracle case study 2013
With flights and airports at capacity, travelling in December can be a drag. Looking to bring excitement and cheer back to Holiday travel, Canada’s preferred airline, WestJet, brought joy and happiness to WestJet guests, employees, charitable partners, and media by creating and sharing a first-of-its-kind “real-time giving” experience. WestJet delig ...
