You definitely don’t know them, you’ve never come across them in a documentary, have never drawn them in your holiday books, did not even know they exist, and probably find their names kind of funny. As reasonable as all of that is, what’s not is that they may soon cease to exist. It's been replaced, for the first time in 85 years, one of the most famous logos in the world to the benefit of the en ...
Thousands of people visit shopping malls every day. But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference? ...
In Denmark grocery chain SPAR is located in the small towns and like most local shops, they are threatened by depopulation and big supermarkets opening nearby. So to launch their new brand platform: En af de locale, we closed down all 121 SPAR stores across Denmark and when we opened again, we had replaced the logo on the store fronts with the name of the local grocer, so people could go shop ...
Paco Underhill is an environmental psychologist and the founder of a market research and consulting company called Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Hotel Japan
Fictional hotel "HOTEL JAPAN". As to the original setting of a gift shop, the souvenir shop of branding for foreigners work began to move towards the open of February 2014. This, even before there is a nomination from clients who have had to work together, is what was decided to be in charge. (www.dentsu.co.jp)
Reference: http://hoteljapan.jp
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TWELPFORCE
Best Buy is a supermarket and in best buy they made a team and named it TWELPFORCE and then they made twitter id @twelpforce which help peoples answering their question (www.cpbgroup.com)
