Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites
Totale: 28 risultati.
Tag: Industry:Banking
The Story of M-Pesa
The Story of M-Pesa This 6-minute animation tells the story of how M-PESA, the popular mobile money transfer program, came to be in Kenya. It's narrated by Michael Joseph, the managing director of mobile money at Vodafone and the program's founder. The animation was produced as part of a series of online courses designed and delivered by the USAID Mobile Solutions Team, QED, and TechChange, a DC ...
Tags: Industry: ,
Company: ,
Country:
Year:
Creative Concept:
Type of content: ,
Language:
Level:
Topics:
Max's favourites:
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies. At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Scan Your Face to Pay
Scanning a QR code became another part of our daily routines with the popularity of Alipay and WeChat payment systems. Recently Alipay has  announced that facial recognition scans will soon be replacing the QR codes as a new form of payment. When shopping all you need to do is select facial scan payment and Alipay will automatically recognize your face and pay the bill from your Alipay a ...
Tags: Industry:
Company: ,
Country:
Year:
Creative Concept: ,,
Language:
Level:
Beyond Money
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
ATM's That Listen
Recent research undertaken by CommBank found the majority of Australian adults (66 per cent) admit to feeling uncertain about what the future holds, with these feelings particularly pronounced when it comes to matters of a financial nature. As Australia's largest bank, CBA recognise it has a responsibility to partner with Australians to find new ways to move forward. (https://mcsaatchi.com.au ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Neighborhoods
Retailers and amenities are often strangely located in Russian cities, with new ventures often not lasting two years. This project aims to improve local communities by using empty windows, billboards, and geo-targeted online banners to canvas local needs. These are then voted on before being sent to local businesses which can then target the area. (https://www.dandad.org)  
Tags: Industry:
Company:
Agency:
Country:
Prize: ,
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Hey Future Me
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept: ,,,,
Type of content:
Language:
Level:
Topics:
THE PRICELESS ENGINE
Mastercard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to their customers at the right time. The Priceless Engine will see MasterCard leverage its depth of analytic capabilities to help its partner banks understand consume ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
'EmotionScan'
Studies show that emotions influence our financial decisions more than we realise. So, if we can help New Zealanders to face up to how they feel about money, then we set them on track to being better with it.EmotionScan is an online experience that helps you uncover how you really feel about money.Using state-of-the-art emotion recognition technology, EmotionScan analyses your facial expressions a ...
Tags: Industry:
Company:
Agency:
Country:
Year:
Creative Concept:
Type of content:
Language:
Level:
Topics:
Payphone Bank
Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entir ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Language: ,
Level:
Topics:
$HRED
To give New Zealanders a wake up call about homeloan interest, we collaborated with the Reserve Bank to access millions in real, shredded cash. Homeowners opened their mailboxes to find $1,000 in shredded cash, learning how BNZ could help them save $156,000 on a typical $300,000 loan. To provoke a visceral reaction to the waste, shredded cash was displayed on the streets and in banks nationwide. ( ...
Tags: Industry:
Company:
Agency:
Country:
Prize:
Year:
Creative Concept:
Language:
Oscar di Montigny
Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned a ...
ING - Our Heroes Are Back
  ING - Our Heroes Are Back To mark ING’s sponsorship of the reopening of the historic Rijksmuseum, JWT Amsterdam brought the museum’s most famous work, Rembrandt’s ‘Night Watch’ back to life. In an epic 17th-century style reenactment, thirty gentlemen dressed as members of the Shooting Company of Franc Bannick Cocq flooded the floor of an unsuspecting shopping center in th ...
Small Business Day
  Small Business Day In 2010 American express took an initiative with the help of Crispin Porter + Bogusky to make a new Small business saturday right after Black Friday to support the small business all over United States. It went big each year and made to the list of top 10 trending topic on Twitter.     
RBS Get Cash
RBS Get Cash   GetCash is a breakthrough mobile service for RBS customers. Recognizing that today’s always-on consumers are more likely to remember their mobile phones before their wallets when leaving home, GetCash delivers a unique 6 digit time-sensitive code that can be used to withdraw money from any one of over 8,000 ATMs across Britain. The code can be shared with friends or family  ...
IBM Smarter Cities
  IBM Smarter Cities In 2013 IBM lauches a campaign called Smarter Cities. The moto for the campaign was to create ads with a purpose. They created benches, walking tracks, shades to help people.  
The gap in the market
The gap in the market
Tags: Industry:
Agency:
Country:
Prize:
Year:
Type of content:
Language:
Level:
Topics:
Going to like by likes
Going to like by likes AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1.  ...
NAB Break up
NAB_ Break up National Austrialian Bank   Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
Nesu
Nesu - Cannes Lions 2014 Case The foundation is dedicated to changing the lives of children with disabilities. But he can not do that without our help, those who still believe in dreams. How would dream of going again. Or to play football. (http://www.moneda-viitor.ro/)  
Tags: Industry: ,
Company:
Agency:
Country:
Year:
Language:
Topics: