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Totale: 8 risultati.
Tag: Level:Marketing mix level Public relations
Cheetos Museum
No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln. The Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we ch ...
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Survivor Sales Agent
Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com  
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Worlds Apart
We are never as open as we think we are. We look for views that correspond and reinforce our own, fuelling our preconceptions for the kind of people we’ll like, and those we won’t. These pre-conceptions are the enemy – they stop us looking for what unites us and they shut us down from each other. The idea was to prove, with real people and real conversations, that there is more that unites us than ...
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The Cola Skin Colors
The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices ...
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Halloween
"Halloween," a spot telling a heartbreaking story of a burn victim who is limited to one day a year where he feels comfortable in public. With the aim to sensitize the general public to what burn victims go through every day, the campaign hopes to encourage society to understand what they go through on a daily basis. (http://tbwa.com)  
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Virgin Atlantic Upgrades a New York City Bench
  Virgin Atlantic Upgrades a New York City Bench A New York park bench -- generally the site of random body fluids and stuck on chewing gum -- gets an upgrade thanks to Virgin Atlantic. The airline placed a special red bench in the city, and once people sat on it, they got treated to a very special, uniquely Virgin experience that mimicked what one might expect on the flight.    ...
sTREEt
  sTREEt In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.    
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NS Bikes A tale of two Eccentrics
NS Bikes - A tale of two Eccentrics Last autumn Maciek and Wojtek took the new bikes for a spin in the mountains surrounding famous Austrian bike resort Leogang and we followed them around with a camera. Enjoy the video.     Link to the full story http://www.ns-bikes.com/a-tale-of-two-eccentrics,778,pl.htm
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