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Creative Concept
Totale: 2 risultati.
Tag: Prize:National ADDY Award
Burberry Kisses: A Google Art, Copy & Code Project
Burberry Kisses: A Google Art, Copy & Code Project Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation. Link to full case: ...
Always #LikeAGirl
Always #LikeAGirl When did the phrase ‘like a girl’ become so negative? More than half of girls lose confidence during puberty – and a contributing factor to that drop are societal put-downs based solely on gender. Only 19 percent of women have a positive association with the expression ‘like a girl. The #LikeAGirl social experiment recruited real women, men, boys and pre-pubescent girls  ...