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Totale: 123 risultati.
Tag: Topics:Emotional Marketing
Philippine Red Cross SOS to SMS
Philippine Red Cross SOS to SMS On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Phil ...
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Young & Mature
Young & Maturehttps://www.youtube.com Unilever and Lowe and Partners' agency Ponce Buenos Aires produced this work, using state of the art stereoscopic technology, for Unilever men's toiletries mega brand, Axe. "Young & Mature" is the latest in the phenomenally successful Axe limited edition ranges and the concept was co-created by Ponce and the Client. The insight came from idea that Ax ...
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Wall and Chain
Wall and Chain: a story of breaking down walls Airbnb believe that people can “Belong Anywhere” and they embrace this new sense of freedom. For them, we have created an integrated campaign that celebrates the 25thanniversary of the fall of the Berlin Wall by telling a true and emotive story – The Wall and Chain. (http://vccp.de)  
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Small World Machines
  Small World Machines The execution, on the other hand, was a little more complex. "Small World Machines" provided a live communications portal through two Coca-Cola vending machines; one placed in India, the other in Pakistan. When a customer approached the vending machine, a screen would appear showing another customer from the opposing country. (www.leoburnett.com)     ...
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My Blood is Red and Black
  My Blood is Red and Black With help from the city's soccer team, Vitoria, in conjunction with the Health Secretary of Bahia, Leo Burnett Tailormade sucked the red dry from the team's jerseys...and the red won't return until supporters ante up and donate blood. Since the campaign launch last week, blood donations have surged by 46 percent and Team Victoria is halfway back to red. (www.le ...
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Free the Forced
  Free the Forced There were about 160,000 padlocks on the bridge, and Cheil Germany put extra 3,500 blue padlocks spelling out “FREE THE FORCED”. Each lock, representing a woman who was suffering from forced marriage, displayed a QR code for passers-by to scan with their smartphones. Scanning the QR code directs them to a website where more information is laid out. (www.cheil.com) &nbs ...
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805 Million Names – Zlatan Ibrahimović
805 Million Names – Zlatan Ibrahimović Paris Saint-Germain played against Caen at Parc Des Princes. For most players, this game was just another day on the job. For Zlatan Ibrahimovic this was his most important game to date. Underneath his sweater he had 50 new names tattooed. Names of some of the 805 million people suffering from hunger today. (http://www.fb.se) Reference: http: ...
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FUNTASTIC HAND DESIGN
FUNTASTIC HAND DESIGN  The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)
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Gisele Bündchen - I WILL WHAT I WANT
Gisele Bündchen - I WILL WHAT I WANT Gisele Bundchen’s profile means she lives under the microscope, amongst the noise of contradicting opinions. The reveal was a film of Gisele in a raw workout, while real social comments, from both haters and supporters in response to the signing of Gisele to Under Armour just two days earlier, invade her space. Gisele remains focused, willing wh ...
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Immortal Fans
  Immortal Fans Sport Club Recife is known for having some of the most passionate fans in Brazil. They are fans from birth to death. This campaign took their passion to the next level, and encouraged them to become a new kind of fan - the immortal fan. By becoming a registered organ donor, their hearts, eyes, lungs could keep cheering for Sport Club Recife even after their death.The idea  ...
Imaginary Toys
  Imaginary Toys In the year 2013, Pao dos Pobres with the help of DDB launches a campaign by making ordinary things which are made by poor childeren in to expensive toys which helps them for funding the kids future.   
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Steinlager 'Believe'
  Steinlager 'Believe' Loin Nathan with the help of DDB launched a campaign for Football world cup. Relaunching the can from 1987 again to work as their lucky charm and help them to win the world cup. Despite of not being the official sponsor Steinlager managed to get most of the market share.    
4 Year Olds Bucket List - Water is Life
4 Year Olds Bucket List - Water is Life   DDB NY and WATERisLIFE launched an emotional campaign titled, “Kenya Bucket List,” where a film crew travelled to Kenya to take a four-year-old Maasai boy named Nkaitole (pronounced Guytolie), who’s never been out of his remote African village, on an adventure to do all the things he’s always wanted to do before he dies. Why? Because in Sub-Sahara ...
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Google Presents: Pepsi "Test Drive"
  Google Presents: Pepsi "Test Drive" Riding alongside Gordon and the salesperson is a conspicuously shown container of Pepsi Max … on the grounds that the feature is a business. Transferred to Youtube by Pepsi on Tuesday, the feature racked up more than 7 million perspectives by Thursday, tricking a couple individuals simultaneously    
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The World's Biggest Hug
The World's Biggest Hug Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement
Samusocial - Replace Your Voicemail
Samusocial - Replace Your Voicemail  Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
Cornetto Love Plane
Cornetto Love Plane LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain. All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets tow ...
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Missing Kids Stamps
Missing Kids Stamps Raising awareness of missing and exploited children is the ever-present mission of the Missing Children’s Network. However, in a culture in which only a few missing children ever make headlines, raising and maintaining awareness of their plights is a constant challenge. Link to full case: http://www.loweroche.com/our-work/missing-kids/
You Are My Son
You Are My Son Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the  ...
NAB Break up
NAB_ Break up National Austrialian Bank   Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...