Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.
At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American BUSINESS writer, known as author of the popular 1984 book "Guerrilla marketing."
Black Boy Wanting Water
To sensitize people on the need for clean water in Africa, this black boy interrupted live tv shows.
Link: https://www.mortierbrigade.com/work/7
The Missing Children Initiative
Creative Guerrilla Marketing is a leading marketing blog based in San Diego, CA that reports the latest in guerrilla marketing, ambient advertising and unconventional marketing examples and ideas.(www.leadingindependents.com)
Rivers of Light
From La Macarena, Meta, Army, Navy and Air Force kicked off this operation in order to carry messages and gifts from relatives and friends of people who are on the FARC guerrillas inviting them to demobilize for Christmas. The messages and gifts were placed in hundreds of Christmas balls that were later transported in boats and helicopters to be ignited and released in different ...
Maruri Grey Ecuador - Blind Trip (Ministry of Transit)
Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
3-SECOND COOKING “SHRIMP FRYING CANNON” & “SUPER FRIED DUMPLING”
Most cellphone carriers looking to advertise their data services usually follow a well-trodden marketing route, using words like “unlimited” and obvious metaphors to emphasize speed. Japan’s biggest carrier NTT Docomo Inc. has taken the metaphor idea to the extreme. Its latest commercial, dubbed “Three-Second Cooking: Expl ...
NAB_ Break up National Austrialian Bank
Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
Harrah's Baggage Carousel Roulette Wheel
Their creative played on a gaming theme, while branding the fun and variety of events available at their property. Taking advantage of the dwell time of travelers waiting for luggage to arrive from the plane, the casino created a very captivating display that made a lasting impact. (http://doubletakemarketing.com/)
Casinó Di Venezia - Keep Playing
Abbiamo trasformato due nastri bagagli dell'aeroporto Marco Polo di Venezia in gigantesche roulette. I passeggeri hanno potuto scommettere su quale numero il loro bagaglio sarebbe stato riconsegnato. I bagagli in arrivo sul numero 16 (da 1638, anno della fondazione del Casinó di Venezia) hanno vinto istantaneamente un gadget. A tutti i passeggeri sono stati offer ...
SIXT WI-FI GUERILLA IDEA.
Airports usually have loads of car renting firms trying to pitch their offer to the customer. Here’s a great guerilla marketing idea for German company SIXT at the Hamburg airport: setup a couple of wifi stations and give them each a different name. What you’ll get is cheap but effective wifi advertising. (http://www.brandinfection.com/)
JACK's GUERRILLA MARKETING LIBRESSE TAMPONINVASIE KLEURT NEDERLANDSE STRANDEN ROZE
Gisteren kleurde de lucht roze boven de Nederlandse stranden. Zonaanbidders in IJmuiden, Bloemendaal, Zandvoort, Noordwijk, Scheveningen en Hoek van Holland werden gisteren verrast door een ware tamponinvasie. Meer dan 3.000 pakjes tampons voorzien van roze parachutes werden boven de Nederlandse stranden gedropt. ...
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
bloguerrilla - Guerrilla Marketing
An unconventional blog to talk about Street, Ambient, Ambush, Viral, Buzz and Guerrilla Marketing. (https://www.youtube.com/)