The revenue from this year's television campaign went to the Red Cross and people caught in war and conflict. To recruit 100,000 gay carriers, it was important to bring forth the stories of these people. Throughout this year's action film, collaboration with the television partners and Red Cross in several countries, we reached the goal. 100,000 Norwegians died again this year, and over 220 millio ...
No ano em que comemora seu centenário no País, a IBM Brasil realizou na Pinacoteca de São Paulo o projeto ‘A Voz da Arte’, que usa a computação cognitiva para tornar o passeio ao museu ainda mais interativo e personalizado. A companhia criou um assistente cognitivo que responde perguntas dos visitantes sobre sete obras de arte do acervo da Pina. A visita guiada com a tecnologia IBM Watson foi aber ...
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln. The Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we ch ...
A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook
For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com
Launching today, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle progra ...
Pedigree SelfieStix. A specially designed phone accessory that attaches a DentaStix to any phone, so you can capture the perfect dog selfie every time. SelfieStix was free with every purchase of Pedigree DentaStix and was supported by a campaign and app. The SelfieStix app uses a machine learning network to recognise the faces of different dogs, allowing owners to add fun and quirky filters t ...
To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori. New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps. (http://fcb.co.nz)
At Glad, we made our toughest trash bag yet: the New Glad ForceFlex Plus Advanced Protection kitchen bag. So, we put it to the toughest test. (https://fcbchi.com)
Monster hadn't kept up with the times, therefore, they had been forgotten and surpassed by the competition. They wanted to remind people that they put humanity at the center of searching for a new job, which can be a challenging and lonely process. So, we helped them re-launch in a big, purple fuzzy way. (https://forsman.co)
There is only one country in the world where women are still prohibited from driving: Saudi Arabia. This changed in late September when King Salman's historic royal decree granted women the right to drive. Nissan strives to make the innovation and excitement of driving accessible to all, so the news presented an opportunity to genuinely bring this promise to life, at a time when all other carmaker ...
Posters are installed in Berlin, inviting pedestrians to take a shortcut under the motto "Faster through the city with MINI Connected". These can be seen, for example, on Gartenstraße, where a staircase over a wall makes for faster progress, on Lotte-Lenya-Bogen, where a tunnel passage under a railway line saves the detour via the far-flung underpass and also on Linienstraße in Mitte, where crossi ...
llegal BlackSupermarkets were created in Carrefour’s stores nationally to sell illegal varieties of cereals, vegetables, and fruits. Is been asked people to join the cause by buying our illegal range in our stores and by signing our petition on Change.org to change the law. Print, outdoor, web films and our instore BlackSupermarket installations revealed the absurdity of the law, and turned our il ...
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
Toronto passengers flying with WestJet en route to Las Vegas last week got the surprise of a lifetime on their final descent — a kilometer-long, projected-light, prize wheel lighting up on in the middle of the desert. (http://rethinkcanada.com)
A campaign THAT uses films on Sky to generate unique love messages trailers. On Valentine's Day everyone loves compliments and declarations of love. In order for the Valentins embassies to be particularly romantic and surprising in 2018, Sky has provided a Valentine Maker at www.sayitwithsky.de. On the website you write your personal Valentine's message. After perfecting his greeting message in th ...
At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)
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