Tipp-ex Case Study - "A hunter shoots a bear"
For the first time ever, we engaged viewers and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.
Sounds of Hamburg
Philharmoniker Hamburg with the help of Jung Von Matt created an amazing unusuall campaign in which they created a website and people can add different sounds to the people walking on the live via live camera.
Reference: http://www.sounds-of-hamburg.de/
Remotely controlled boot
We enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate. We took advantage of the fact that most Poles watch TVP1 on channel 1 and TVP2 on channel 2. This is a Polish peculiarity dating back to Communist times when only these two TV channels were available. So we screened two spots simultaneousl ...
Target Kaleidoscopic Fashion Spectacular
20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk's light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York's Standard hotel? You could start with "Spectacular," but even that seems limiting.(www.mothernewyork.com)
CITROËN Eye Catching DS3
everyone knows the DS3 's name, but not how he looks . This is unfortunate for a car with such special looks. For this reason EuroRSCG and ERC designed an online experience in which they challenge everyone around as long as possible to look at a DS3 without blinking an eye . A man flashes on average every six seconds with his eyes. (www.staging.eurorscg.be)
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Burma Installation
As part of its campaign to help free Burma’s estimated 2,100 political prisoners, Human Rights Watch & JWT NY created an interactive installation at Grand Central Station. Consisting of hundreds of prison cells, a closer look reveals that the cell bars are actually pens. Visitors could remove the pens to symbolically free the innocent prisoners and then use the pen to sign ...
Eniroboxen
Everyone knows you can find phone numbers and addresses of Eniro. And bike shops, Elgiganten and the occasional pizza. But since last fall, you can also search directly for products, so that you yourself do not have to figure out what business that might sell that you need. (www.guldagget.se)
Cancerfonden -- Rosa bandet
After eight years of fierce competition from other charity campaigns needed Pink ribbon vitalized , stand out and find new ways to get their message and raise money . The challenge of this assignment was to find new ways to spread the Pink Ribbon to reach even broader and more and younger people. ' (www.pool.se)
Heaven on Earth
New fragrance from Axe is so irresistible that even angels fall for it. In the international TV commercial descend the Angels down, to look for these earthly temptation. The online activation campaign shows boys can experience the Axe effect. (www.mediarepublic.com)
Good as Gold - Magnum Gold
How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.
BMW - Flash Projection
Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
At IKEA every day is different
consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
Daffy's Virtual Peep Show
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.
Link: http://devitoverdi.com/daffys-peep-show/
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Guerilla Marketing Example - Coca-Cola Happiness Vending Machine
A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colaco ...
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
Last Call by 13th Street the First Interactive Theatrical
The call coming from inside the theater. That's the thought behind Last Call, an interactive horror film in which the main character calls a random audience member for help. In Last Call, a new German movie, the characters are finally willing to listen.Audience members supply their cell numbers at the beginning of the ...
Gatorade Replay Athletes are Velocity Trained
Velocity Sports Performance is proud to be the Official Performance Training Partner for the athletes of REPLAY, Fueled by Gatorade. In 2009, Gatorade arranged a rematch between archrivals Easton Area High School and Phillipsburg High School 15 years after a game that ended in a 7-7 tie. Working in partnership with professionals from the Gatorade Spo ...
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
