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NotFairBnB

NotFairBnB

Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. The world map. (https://www.tbwagroup.be)

 

Tags: Industry: No Profit
Company: Airbnb,Airbnb
Agency: TBWA
Country: Belgium
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Pay for placement
Type of content: Web link
Language: English
Level: Market level - Changing the activity
Topics: Fundraising