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Samsung Safety Truck

Samsung Safety Truck

Inspired by a startling statistic — in Argentina almost one human dies in a traffic accident every hour — Samsung and Leo Burnett Argentina set out to reclaim safety with “Safety Truck” and the power of innovation. (http://www.leoburnett.com)

Tags: Industry: Automotive
Company: Samsung Group
Agency: Leo Burnett
Country: Argentina
Prize: Cannes Lion Prize
Year: 2015
Language: English
Topics: Brand Marketing