Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Mater Natura The Cage Elevator

 

Mater Natura The Cage Elevator

The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)

 

 

Tags: Industry: Other
Company: Mater Natura
Agency: OpusMúltipla
Country: Brazil
Year: 2013
Type of content: Video case study
Language: English
Topics: Emotional Marketing