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Max's favourites

British Villains

The campaign around this “British Villains” insight allowing Jaguar to make a lasting impression, authentically setting itself apart from the Germans. With the help of Sir Ben Kingsley, Mark Strong and Tom Hiddleston, we planned to Jaguar a new desirable brand globally. A true alternative in a sea of sameness. Social, CRM, outdoor, digital video, display ads and an optimised website for mobile use hinted at the new positioning and talent.

 

Tags: Industry: Automotive
Company: Jaguar
Agency: Spark44
Country: United States
Prize: AME Awards
Year: 2015
Creative Concept: City Game
Type of content: Commercial
Language: English
Topics: Direct Marketing