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Stop It At The Start

 The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to grow.
The statistics show the gravity of the situation and that, on average, one woman is killed every week at the hands of a current or former partner; one in three women has been a victim of physical or sexual violence, since the age of 15, from someone known to them; and one in four young people are prepared to excuse violence from a partner. (


Tags: Industry: Government
Company: Australian Government
Agency: Bmf
Country: Australia
Prize: Australian Effie
Year: 2017
Creative Concept: family,Family
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing