Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *
Creative Concept

Al Ries


Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

Ries graduated from DePauw University in 1950 with a degree in liberal arts and accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1963. The agency later changed to a marketing strategy firm, Trout & Ries.

In 1972, again cooperating with Trout, Ries co-authored a three-part series of articles declaring the arrival of the "Positioning Era" in Advertising Age magazine, promoting their concept of positioning.

In 1994, Ries founded Ries & Ries with his daughter Laura a recent graduate of Northwestern University and TBWA advertising account executive.

Ries was selected as one of the most influential people in the field of public relations in the 20th century by PR Week magazine in 1999. Ries has also written a number of books that have made the BusinessWeek best seller list on a number of occasions.

Bibliography: http://www.goodreads.com

Contact: http://www.ries.com/


Tags: Country: United States,Worldwide
Creative Concept: Positioning
Language: English

Video Youniversity

Al Ries: "Get in people's mind"

Al Ries: "Get in people's mind"

Al Ries lecture 1

Al Ries lecture on building brand through focus

Al Ries lecture 2

Al Ries lecture on building brand through focus

Budowanie marki sukcesu Al Ries w Polsce.flv

Al and Laura will conduct all day seminar in Warsaw on September 30th, 2010

World Marketing Summit Japan 2014: Al Ries

World Marketing Summit Japan 2014: Al Ries

As leis vencedoras do marketing - Al Ries

Guru do marketing contemporâneo, Al Ries apresenta 9 preciosas dicas para o seu negócio.
More in this category: « Jack Trout Faith Popcorn »