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Markethinkers

Massimo Lentsch, uno dei massimi esperti di Export Management Italiano.

Ha iniziato la carriera come Export Manager e ha costruito un'impresa di successo che ha portato al successo centinaia di aziende. L'azienda che ha creato aiuta le imprese Italiane ad esportare su tutti i mercati internazionali.

Tags: Industry: Consulting
Company: Comark spa
Country: Italy
Language: Italiano
Topics: Direct Marketing,Positioning,Sales Marketing
Max's favourites: Max's Favourites

Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned and oversaw the launch of Mediolanum Corporate University, the educational institute serving the whole Mediolanum Community (Sales network, Headquarters as well as Customers) which has won in March 2013 the "Second Best Corporate University award in the World" issued by the Global Council of Corporate Universities.Focusing on the future, the change and the new ways of understanding marketing, and on the Relational communication and Corporate Education, he held the role of Marketing and Communications Director to become, in April 2014, Marketing Communication and Innovation Director of Banca Mediolanum.He's also author of a blog called "Thoughts for the Third Millennium" (www.oscardimontigny.it) where he explores and analyzes how future megatrends will determine the new social and market scenarios.

Eric Emerson Schmidt (born April 27, 1955) is an American software engineer, businessman, as well as the executive chairman of Alphabet Inc. In 2013, Forbes ranked Schmidt as the 138th-richest person in the world, with an estimated wealth of $9.1 billion.

As an intern at Bell Labs, Schmidt did a complete re-write of Lex, a program to generate lexical analysers for the Unix computer operating system. From 1997 to 2001, he was chief executive officer of Novell. From 2001 to 2011, he served as the CEO of Google. He served on various other boards in academia and industry, such as the boards of trustees for both Carnegie Mellon University and Princeton University.

 

Tags: Industry: Search engine
Company: Google Inc.
Country: United States
Language: English
Topics: Digital Marketing,Entrepreneurship
Max's favourites: Max's Favourites

Lawrence "Larry" Page (born March 26, 1973) is an American computer scientist and internet entrepreneur who co-founded Google Inc. with Sergey Brin, and will be the future CEO of the proposed conglomerate, Alphabet Inc. Page is the inventor of PageRank, Google's best-known search ranking algorithm. As of November 2014, Google has 55,600 employees and operates in more than 40 countries.

 

Tags: Industry: Search engine
Company: Google Inc.
Language: English
Topics: Advertising,Digital Marketing,Entrepreneurship
Max's favourites: Max's Favourites

Sergey Mikhaylovich Brin (Russian: Серге́й Миха́йлович Брин; born August 21, 1973) is a Russian-born American computer scientist and internet entrepreneur who, together with Larry Page, co-founded Google, one of the world's most profitable Internet companies. According to Hurun Global Rich List 2015 he is jointly one of three people listed as 18th richest in the world (21 overall) with a net worth of US$30 billion.

Brin immigrated to the United States with his family from the Soviet Union at the age of 6. He earned his bachelor's degree at the University of Maryland, following in his father's and grandfather's footsteps by studying mathematics, as well as computer science. After graduation, he moved to Stanford University to acquire a PhD in computer science. There he met Page, with whom he later became friends. They crammed their dormitory room with inexpensive computers and applied Brin's data mining system to build a web search engine. The program became popular at Stanford and they suspended their PhD studies to start up Google in a rented garage.

Biografia

Lorenzo Marini (Monselice, 1958) è un pubblicitario e scrittore italiano.

Dopo gli studi artistici e la laurea in Architettura a Venezia nel 1980, lavora presso alcune agenzie pubblicitarie italiane: Ogilvy, Leo Burnett, Canard e Gruppo Armando Testa. Nel 1997 fonda a Milano la Lorenzo Marini & Associati, agenzia con filiali a Forlì e Torino e che nel 2010 apre una sede a New York.

Nella sua carriera da art director viene insignito di oltre 300 premi nazionali e internazionali, tra cui il Leone d’Oro di Cannes al Festival internazionale della pubblicità per la campagna Agnesi nel 1985. Artista multidisciplinare[ si dedica negli anni a numerose attività: dal cartooning alla regia, alla pittura[ e in particolare alla scrittura, con la pubblicazione di alcuni saggi e di due romanzi.Ha condotto per Rai Radio 2 ‘Il giorno della marmotta’, programma sulla creatività, in coppia con Dario Vergassola.

Tags: Industry: Advertising
Country: Italy
Prize: Cannes Lion Prize
Language: English,Italiano
Topics: Advertising,Brand Marketing
Max's favourites: Max's Favourites

Jagdish N. Sheth (born 1938) is the Charles H. Kellstadt Professor of Marketing at the Goizueta Business School of Emory University. He is an internationally recognized business consultant whose client LIST includes AT&T, BellSouth, Ford, GE, Motorola, Square D, Whirlpool and Sprint. He also an educator, the winner of many awards and honors, and a member of the American Psychological Association. He is the founder of the Center for Relationship Management at Emory University and Center for Telecommunications Management at University of Southern California. He was a prominent member of the core TEAM during the initial years of Indian Institute of Management Calcutta, the first Indian Institute of Management.

Tags: Creative Concept: Business Management
Country: India
Language: English

Jim Stengel (born James R. Stengel on May 5, 1955) is an American businessman, author, professor, and public speaker. He served as the global MARKETING officer of Procter & Gamble from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.

Tags: Creative Concept: Global Marketing
Country: United States,Worldwide
Language: English

Neil Rackham is an author, consultant, and academic who is widely recognized as one of the founders of modern sales theory. Three of his books have been on the New York Times best seller list and his works have been translated into over 50 languages.

Tags: Creative Concept: sales theory
Country: United States,Worldwide
Language: English

George S. Day is an educator in the field of marketing. He is the Geoffrey T. Boisi Professor of marketing and co-Director of the Mack Institute for Innovation Management at the Wharton School of the University of Pennsylvania. His primary areas of activity are marketing, strategy making, organic growth and innovation, organizational change and competitive strategies in global markets.

Tags: Creative Concept: Global Marketing
Country: United States,Worldwide
Language: English

Robert Lawrence Kuhn (born 1944 in New York) is an international corporate strategist, investment banker, and public intellectual. He has a doctorate in brain research and he is a long-time adviser to China's leaders and the Chinese government; adviser to multinational corporations on China strategies and transactions; and a frequent commentator on business, finance (he is a columnist for China Daily and South China Morning Post and he appears regularly on the BBC, China Central Television and other major media).

Tags: Creative Concept: corporate strategist
Country: United States,Worldwide
Language: English

Paco Underhill is an environmental psychologist and the founder of a market research and consulting company called Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.

 

Tags: Creative Concept: Retail
Country: Worldwide
Language: English

Peter Fisk is a bestselling author, inspirational keynote speaker and expert consultant in helping leaders to develop innovative strategies for business and brands.

Tags: Creative Concept: Genius Marketing
Country: United Kingdom,Worldwide
Language: English

Gerald Zaltman received his AB degree in Government from Bates College in 1960. Two years later, he was awarded an MBA from the University of Chicago. He was awarded a Doctoral degree in Sociology from Johns Hopkins University in 1968.

Tags: Creative Concept: Marketing Metaphoria
Country: United States,Worldwide
Language: English

Malcolm T. Gladwell, CM (born September 3, 1963 in Fareham, Hampshire, United Kingdom) is a Canadian journalist, bestselling author, and speaker. He has been a staff writer for The New Yorker since 1996. He has written five books. All books were on The New York Times Best Seller list.

Tags: Country: Canada
Language: English

Mohanbir Sawhney (born 1963 in Kalaikunda, India) is a noted management consultant, author and academic. He is the McCormick Tribune Professor of Technology at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.

Tags: Creative Concept: e-commerce strategies
Country: India
Language: English

Faith Popcorn (born as Faith Plotkin) is a futurist, author, and founder and CEO of marketing consulting firm BrainReserve. Her best-selling book is The Popcorn Report (1991).

Tags: Creative Concept: InCulture Marketing
Country: United States,Worldwide
Language: English

Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries coined the term "positioning", as related to the field of marketing, and authored Positioning: The Battle For Your Mind, an industry standard on the subject.

Tags: Creative Concept: Positioning
Country: United States,Worldwide
Language: English

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory and also marketing warfare theory.

 

Tags: Creative Concept: business strategy
Country: United States,Worldwide
Language: English

Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor (Intel Corporation), Apple's first personal computer (Apple Computer), the first recombinant DNA genetically engineered product (Genentech, Inc.), and the first retail computer store (The Byte Shop).

 

Tags: Creative Concept: Technology
Country: United States,Worldwide
Language: English

Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American BUSINESS writer, known as author of the popular 1984 book "Guerrilla marketing."

Tags: Country: United States,Worldwide
Language: English
Topics: Guerrilla Marketing

Lester Wunderman (June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998.

 

Tags: Country: United States,Worldwide
Language: English
Topics: Direct Marketing

Michael Eugene Porter (born May 23, 1947 in Ann Arbor, Michigan, United States)[2] is the Bishop William Lawrence University Professor at The Institute for Strategy and Competitiveness, based at the Harvard Business School. He is a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Michael Porter's work is recognized in many governments, corporations and academic circles globally. He chairs Harvard BUSINESS School's program dedicated for newly appointed CEOs of very large corporations.

Tags: Creative Concept: Strategy and Competitiveness
Country: United States,Worldwide
Language: English

Chris Anderson (born July 9, 1961 in London, United Kingdom) is a British-American author and entrepreneur. He was with The Economist for seven years before joining WIRED magazine in 2001, where he was the editor-in-chief until 2012. He is known for his 2004 article entitled The Long Tail; which he later expanded into the 2006 BOOK, The Long Tail: Why the Future of BUSINESS Is Selling Less of More.He is currently the cofounder and CEO of 3D Robotics, a drone manufacturing company.

Tags: Creative Concept: business strategy
Country: United Kingdom,Worldwide
Language: English

Dr. Gary P. Hamel (born 1954) is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.

Tags: Creative Concept: business strategy
Country: United States,Worldwide
Language: English

Clayton M. Christensen (born April 6, 1952 in Salt Lake City, Utah) is the Kim B. Clark Professor of Business Administration at the Harvard Business School (HBS), with a joint appointment in the Technology & Operations Management and General Management faculty groups. He is best known for his study of innovation in commercial enterprises. His first BOOK, The Innovator's Dilemma, articulated his theory of disruptive innovation. Christensen is also a co-founder of Innosight, a management consulting and INVESTMENT firm specializing in innovation. 

David Aaker

David Allen Aaker (born 1938 in Fargo, North Dakota, U.S.) is an American organizational theorist, consultant and Professor Emeritus at the University of California, Berkeley's Haas School of Business, well known marketing expert with a particular focus on brand strategy.

Tags: Country: United States,Worldwide
Language: English
Topics: Brand Marketing

Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin BRAND grew rapidly during the 1980s, as he set up Virgin Atlantic and expanded the Virgin Records MUSIC label.

Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. Lindstrom's BOOKS include Buyology - Truth and Lies About Why We Buy (Doubleday Business, division of Random House) and Brandwashed - Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (Crown Publications, a division of Random House), his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment – inspired by the 2009 FILM, The Joneses – to study the effects of social influence on purchasing decisions.

Edward de Bono (born 19 May 1933 in Malta) is a Maltese physician, psychologist, author, inventor and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.

Edward Charles Francis Publius de Bono was born in Malta on 19 May 1933. Educated at St. Edward's College, Malta De Bono then gained a medical degree from the University of Malta. He studied at York University, Toronto, and later was a Rhodes Scholar at Christ Church, Oxford, where he gained an MA in psychology and physiology. He represented Oxford in polo and set two canoeing records. He also has a PhD degree in medicine from Trinity College, Cambridge, a DDes (Doctor of DESIGN) from the Royal Melbourne Institute of Technology, and an LLD from the University of Dundee.

Tags: Creative Concept: 6 thinking Hats,Lateral Thinking,Surpetition
Country: Malta
Language: English
Topics: Creativity
Max's favourites: Max's Favourites
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