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Creative Concept
Totale: 2 risultati.
Tag: Agency:Buzzman
"A hunter shoots a bear"
Tipp-ex Case Study - "A hunter shoots a bear" For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.  
Milka Last Square Case Study
Milka Last Square Case Study, Cannes Lions 2014 Pour faire vivre la promesse de marque Milka « Osez la tendresse », nous avons donc décidé d'utiliser la tablette elle-même pour inciter les gens à partager leur dernier carré. Tout simplement en retirant le dernier carré de chaque tablette et en proposant de le récupérer pour soi, ou d'oser la tendresse en l'offrant à un proche. (https://www. ...
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