Armed with new gravity-shifting powers, Kat fights back to take down a fearsome enemy threatening to unravel the fabric of the universe. (https://www.youtube.com)
For an Indian family, purchase of a first bike symbolises progress and prosperity. It gives them a sense of joy, happiness and the hope that they would continue to move forward strongly on the path of success. The new campaign for CT100 #KhushiyonKaJackpot brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family. It aims to disrupt the traditional b ...
The North Face has a practical function and simple design that are essential for everyday life. With the launch of 'McMurdo' is now possible to live a variety of indirect experiences without going outside.
McMurde provided in a pop-upstore the opportunity for customers to experience Antarctica in a 3D virtual reality wearing a down jacket. Customers have taken their dog sleds in virtual reality ...
We made it our mission to better understand the human senses. What is been realized was that the sense of smell is most closely linked to memory and emotions. The strategy was to demonstrate the feelings and emotions of smell in a VISUAL way that would come through a screen.
Strangers wore blindfolds and we had them describe their emotions as they smelled each other. It was remarkable how accura ...
All children think about their future. To know what it is that they think about, Emirates NBD conducted a social experiment asking children to send a message to their future selves. And while they spoke to their future selves, their parents watched. Turns out, they seek many more achievements in their future than just the professions we imagine them in. And while we may not be a part of their futu ...
#THEREWILLBEHATERS is a bulletproof campaign that actively encourages 'hate'. A brutally simple and unexpectedly honest film calls out the trolls before they've even said a word. Supported by a real-time social response campaign, the brand responded to consumer's posts both positive and negative. We reframed the brand's role from kit maker to Supplier of Confidence. Players need full confidence to ...
Until confronted with an emergency, people don't understand that knowing first aid can be the difference between life and death. If you're not equipped to deal with an emergency, you're helpless. This blunt ad uses an invisible barrier to dramatise that feeling. A mother sees her son in trouble after he hits his head jumping into their swimming pool. She frantically leaps into the pool only to lan ...
Havas Worldwide India uncovered this cultural truth and started a movement to raise awareness of the issue without spending a single rupee. Every married Indian woman wears a red bindi, a dot on her forehead representing honor, love and prosperity. Havas India decided to contrast the red bindi with a white one, as a symbol of lost childhood and a colorless future. (http://havas.com)
Most people think they’re skilled enough to drive a little over the limit. The NZ Transport Agency asked us to reframe the way people thought about their own speed. We did this by showing that other people – real people – make mistakes, and when that happens – as it inevitably does – our speed is the one variable we can control to determine the outcome of the ensuing collision. (http://w ...
"The Scarecrow" is part of an ambitious content platform "Cultivate a Better World," designed to generate curiosity about where food comes from through the use of engaging entertainment. "The Scarecrow" film is set in a dystopian world where all food production is controlled by fictional industrial giant Crow Foods. The Crow Foods factory is staffed by scarecrows who have been displaced from their ...
Tinnyvision was in breach of Snapchat’s terms of use on two fronts. Firstly our snaps were not live. We shot in advance and sent the series of snaps to each new viewer on the day they followed. To appear authentic, snaps were cued to send at a time that matched the time of day in the video. Secondly, we were using Snapchat to hold a branded message. At the time of launch, this was not something th ...
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks. Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to t ...
The campaign leverages the mobile platform where users of Meitu are encouraged to snap pictures of everyday items that resemble fries and collect them into their virtual ‘McDonald’s Fries Box.’ By sharing the pictures on their social media channels, participants will have the opportunity to be rewarded with free fries at McDonald’s. The “I See Fries” campaign aims to encourage consumers to see an ...
Aid Couture displayed boutique-style in a series of sale events in popular malls. Proceeds were then used to purchase immediate-need life essentials like food, medicine and water for calamity victims. The program showcased Procter and Gamble’s mantra of “Touching Lives, Improving Life.” Its successful execution hinged on numerous pro-bono services from various partners including celebrities and me ...
IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book. (http://www.bartleboglehegarty.com)
CHECT’s ads encourage people to put their phones to better use, and help detect and defeat a rare, deadly childhood eye cancer called retinoblastoma (Rb). Rb tumours can develop in the eyes of babies and young children, destroying their vision and threatening their life. The signs of Rb can be very subtle and a child may not appear unwell otherwise, which is why detection is so vital. ...
King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media t ...
Our campaign spoke directly to lovers, and addressed one of the biggest problems in modern relationships; technology. We wanted to create a movement that called on couples to realise just how much their obsessions with gadgets and gizmos are leaving them totally disconnected from each other. After all, how can couples be having great sex when Flappy Bird, Facebook friends and the whole of Twitter ...
Mastercard announced the launch of its Priceless Engine – an innovative new platform for marketing that allows the brand to provide its bank partners with the deep insights that help them deliver the right offers to their customers at the right time. The Priceless Engine will see MasterCard leverage its depth of analytic capabilities to help its partner banks understand consume ...
