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Max's favourites
Totale: 51 risultati.
Tag: Country:Brazil
The Voice of Art
No ano em que comemora seu centenário no País, a IBM Brasil realizou na Pinacoteca de São Paulo o projeto ‘A Voz da Arte’, que usa a computação cognitiva para tornar o passeio ao museu ainda mais interativo e personalizado. A companhia criou um assistente cognitivo que responde perguntas dos visitantes sobre sete obras de arte do acervo da Pina. A visita guiada com a tecnologia IBM Watson foi aber ...
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The Neymarless Sponsorship
Company hires the player as a poster boy, but uses other characters associated with the player so that he can train. (https://www.almapbbdo.com)  
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The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)  
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Flight Delayed Break Machine
The “KitKat Delayed Flight Machine” took place during the Labor’s Day holiday in Congonhas Airport São Paulo. A crowded time with lots of delayed flights. Passengers that scanned their delayed flights ticket could get a free Kit Kat chocolate bar and listen to direct messages like: “Passenger of flight number 1058, have a delicious flight”. (https://www.jwt.com)
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Made of Music
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
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Dog Channel
Thousands of people visit shopping malls every day. But do you know how many people visit animal adoption centers every day? Very few. How to attract just a few of mall visitors to the adoption centers? via a new medium. The insight came from the following observation: the TVs in mall stores will screen just about anything. Why not use the medium for something that would really make a difference?  ...
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The Never-Ending Forest
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version. (https://www.dandad.org)  
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Price on the Jersey
Walmart’s offers showed up on the field on Fluminense de Feira jerseys during the finals of the Championship. Walmart sent the offers available each week in their stores and was been printed these offers on players’ jerseys. The next week, after the offer was changed, he played wearing another number of a different product offer. This was done with each player, who played in each game wearing a di ...
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The Color of Corruption
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, ...
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Foot Type Test
Asics' concept is straightforward: rip out the ad, step on to three page barefoot and your body heat reveals the shape of your footprint which you then compare against a tread key. This information enables the consumer to make an informed choice about the type of shoe required. (https://www.sportstechnologyawards.com)  
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Introducing Spectacles
Video sunglasses made for Snapchat! Spectacles are the most fun way to make memories, then relive them later. (https://www.spectacles.com/uk/)
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The Bible of Barbecue
The Bible of Barbecue  A beautiful book that you can keep on your shelf or tear to pieces to make the perfect barbecue.
GIRAFFAS The Goal Screen
GIRAFFAS The Goal Screen Fast food chain Giraffas presents a different experience to their customers: a mobile game that integrated with their smartphones and turns the tray paper into a virtual soccer field.  Rip the side of the paper tray, make a paper ball and flick it into the screen! A unique game that can only be played at Giraffas restaurants and turns meals much more fun. (https://w ...
Print for Help
Print for Help Families of the missing often create posters to help in finding their loved ones. “Print For Help” was created to bring this search to a global level. HP printers that are connected to a network spread “missing” posters through the ePrint feature. So anyone can print from anywhere, just by sending an email. The more connected printers, the more we’re able to spread the posters a ...
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Mater Natura The Cage Elevator
  Mater Natura The Cage Elevator The creative response was to have people had the same feeling of a caged animal. An elevator was totally adesivado inside with images of people looking into a cage. Caught by cameras, passengers found themselves in an uncomfortable situation and that led them to reflect on the trapping of wild animals. (www.opusmultipla.com.br)    
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Leica - Soundlab
Leica - Soundlab  To celebrate the centennial and also promote the opening of Leica Gallery São Paulo - alongside the Cannes Grand Prix winning '100' film - we created Soundlab, a project to recreate the sounds of some of the most important pictures ever taken with a Leica. (http://saatchi.com)  
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Hero Hug Fiat
  Hero Hug Fiat Fiat and The Justice League unite their superpowers for a special mission. We created the HERO HUG: special seatbelt covers which encouraged children to protect themselves in traffic in a fun and entertaining way. Batman, Wonder Woman and The Flash are ready to use their superpowers to protect lives.( www.leoburnett.com.br)    
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NIVEA DOLL
NIVEA DOLL Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? With the NIVEA Doll – a doll that is sensitive to the rays of the sun. (http://www.fcb.com)  
Meeting Murilo Huggies
Meeting Murilo Huggies Commercial 2015  A emoção de sentir seu bebê pela primeira vez é única. Para ela foi ainda mais especial. Esta é a história real da Tatiana, que está #ContandoOsDias para abraçar o pequeno Murilo. Huggies é uma marca que pensa em cada momento desta nova fase na vida de muitas mulheres: o papel de mãe. Por isso convidamos todas as mães a sentirem a proteção e a suavida ...
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Billboard Brasil Fan Check Machine
  Billboard Brasil Fan Check Machine In 2013 Ogilvy made an outstanding campaign for Billboard - They made a machine which recognizes the real fan of music by connecting to the playlist of thier Iphone. The placed the vending machine on the street. If the Iphone has 20 songs which billboard featured they get a free copy of the magazine. 
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