Daffy's Virtual Peep Show
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like.
Link: http://devitoverdi.com/daffys-peep-show/
The World's Biggest Hug
Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement
Oreo Daily Twist
As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days.
Link: http://www.fcb.com/our-work/daily-twist
The EVOC Indestructible Billboard
Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks.
The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”.
Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
Samusocial - Replace Your Voicemail
Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
HELLMANN'S RECIPE RECEIPT
Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.
Cornetto Love Plane
LOLA gave Cornetto the idea of launching the first airplane with a banner connected to Twitter. Summer lovers could therefore declare their feelings in front of everyone on the beaches of Spain.
All that the young people had to do was tweet a message followed by the hashtag #cornettoskytweets and the results were heart-warming, emotional and funny. Among the many tweets tow ...
Philharmoniker Hamburg - Acousticons App
To bring back the classical music back in to every day life and specially to address young audiance. They used digital media and created an app called Acousticons. With is app it is now possible all over the world to send text messages using musical compilments. In this app you can add emoticons with sound = acousticon.
Link: http://www.ak ...
Valentine's flight
With approximately 63 destinations throughout South America, GOL Airlines has evolved into one of Brazil’s largest airlines. Attuned to the needs of its customer base, GOL Airlines continuously strives to expand and improve customer amenities. Because Internet connectivity is not available on its aircraft, the company realized that passengers needed an onboard ...
Honest Tea - The Most Honest City In America
At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching.
The results might surprise you.
Link: https://www.honesttea.com/nationalhonestyind ...
How a regular guy invented a lifesaving car option
Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late. Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He c ...
sTREEt
In 2013 Tree Plannet took the initiative to increase the awarness of trees in the Gangnam city, Korea. They started it with poster on the street and giving people bruchers through which they were able to see the difference to sTREEt. They collected the signature of the people of Korea and turn them into a design for tree.
Vitamilk Dead batteries
Vitamilk, Thailand's driving soymilk brand, has been energizing Thai individuals for more than 55 years, and they needed to help customers to remember their particular reviving force in another and important way.
To accomplish this, BBDO Proximity Thailand manufactured the Vitamilk Recharge Station "Dead Batteries for Dead Batteries", the world's first signboard that ga ...
Arnold Works at Gold's
Arnold Schwarzenegger went to Gold's Gym in Venice in disguise to raise money for the After-School All-Stars program. As a result this video went viral.
Equal Equalculator
With the help of Minsdshare Equal made an Mobile app for the health concious people of thailand. Since, they can't compete with the giants competitor they used celebribity endorsedment. Each time they appear on Televisions the no. of download increases. Which helps the comapny to gain a marketshare in the industry of Sweetners.
Burberry Kisses: A Google Art, Copy & Code Project
Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation.
Link to full case: https://www.thinkwithgoogle.com/campaigns ...
MAGNUM Try Shoot Share
Online networking sat at the heart of the spreadable substance system of Try-Shoot-Share. The organization fuelled conclusion pioneer informal exchange by welcoming the KFOFs to a restrictive sneak peak occasion in front of the official dispatch, where they found themselves able to devour a Magnum roused menu and join in a chocolate masterclass. The occasion parti ...
Phubbing: A Word is Born
The word ‘Phubbing’, coined to describe the uniquely 21st century phenomenon of ignoring the person in front of you in favour of your phone, has reached more than 300 million people and sparked global discussion around mobile phone etiquette. The film is the culmination of a journey that began at 4.22pm on 22 May 2012 at the University of Sydney, when a team of ...
Alzheimer Nederland - Alzheimer's Event
The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
