Gatorade Replay Athletes are Velocity Trained
Velocity Sports Performance is proud to be the Official Performance Training Partner for the athletes of REPLAY, Fueled by Gatorade. In 2009, Gatorade arranged a rematch between archrivals Easton Area High School and Phillipsburg High School 15 years after a game that ended in a 7-7 tie. Working in partnership with professionals from the Gatorade Spo ...
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
The Google Job Experiment
The goal is to get a job working for a top creative director in New York. When Scott Vitrone, Gerry Graf or David Droga Googled themselves, they saw a parsonalized message from me asking for a job. The message linked to my portfolio. (https://dl.dropboxusercontent.com/)
The Concert in a Banner
Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be ...
PhotoCity Gameplay Tutorial
PhotoCity is a game for reconstructing the world in 3D out of photos. Players take pictures of building exteriors from all different angles, which are then used to automatically generate 3D models and calculate virtual ownership of the buildings. (http://grail.cs.washington.edu/)
Fable III Kingmaker Trailer [HD]
Fable III Kingmaker was released for smart-phone users in the United Kingdom and Ireland, France, Germany, Italy, Netherlands, Spain, and Sweden. The game consists of players marking real-world locations for the two factions in the game (the Royals or the Rebels). Every time a player marks a location, they would receive gold that could later be tr ...
Simple Harmony
What if people, earth, and industry were living in simple harmony? Get ready to charge, feed and clean to learn about all sorts of cool GE innovations that are making the world a better place. (https://www.youtube.com/)
ASICS - ING New York City Marathon 'Support Your Marathoner' Program
As a long-time sponsor of the New York City Marathon, ASICS needed a spectacular stunt to engage fans and drive awareness during marathon week. Our solution: a one-of-a-kind custom-built treadmill that only runs at one speed, the speed of Ryan Hall, America’s fastest Marathoner. Mounted to the back of a truck that toured around ...
I AM PLAYR Beta: Preview
I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD
In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
BMW - Flash Projection.flv
The video shows the BMW experimenting 3D advertising machine. Aside from with commercials, BMW has managed to push themselves even further with this latest gimmick. BMW has come up with a new technique that “burns” their logo into the viewers’ eyes. By placing a large Profoto Pro-7B flash unit behind a movie projection screen, the BMW logo is brigh ...
Volkswagen - Fox no Planeta Terra - Twitter Zoom - English
Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)
IKEA 365 campaign
The IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. (http://www.digitalbuzzblog.com/)
Reebok The Promise Keeper - Alexander Ovechkin
‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not.& ...
Fiat Street Evo App
Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid ...
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad
McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
Peugeot: Air Bag Case
With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was respons ...
Pringles Crunch Band - Case Movie
Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)
Take the Car - Casemovie
In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
