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Max's favourites
Totale: 22 risultati.
Tag: Language:Spanish
PAY PER LAUGH
Gold Mobile cannes Lions 2014 / PAY PER LAUGH The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
Equality Signs
We wanted to remind people that women are also athletes, but most of all make a statement in a country where the perception is that sports are more for men. We saw an opportunity in the city's sports signs used in parks, where all figures shown are male. We came up with a direct marketing idea to change the male figure into a female one. We gave out magnetic pony tails, motivating women that on Wo ...
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Payphone Bank
Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entir ...
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Oscar di Montigny
Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned a ...
ACH2O Panasonic
ACH2O Panasonic In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 pers ...
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Blind Trip (Ministry of Transit)
Maruri Grey Ecuador - Blind Trip (Ministry of Transit) Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
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Beer Tooth Implant | Salta Beer
Beer Tooth Implant | Salta Beer ‘Beer Tooth Implant’ for Cerveza Salta beer, an initiative which rewarded South American rugby players who’d lost their teeth with an ingenious tooth implant that could open a bottle of beer. (http://www.ogilvy.com)   Reference: http://www.ogilvy.it/doc
FUNTASTIC HAND DESIGN
FUNTASTIC HAND DESIGN  The project for CIREC, a charity helping handicapped people integrate into society. It asked children to donate a symbolic Lego brick for a very special project. These bricks then became the Funtastic Hand, the first "playful prosthesis", which turns handicapped kids into the stars of the classroom. (http://www.epica-awards.com)
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Priceless Weapons
Priceless Weapons - Geometry Global Bogota In the Caribbean, Lionfish were eating crucial species that were endangering the livelihood of local fisherman. In an effort to control the control the population and capture the poisonous fish for sale, using recycled materials that cut costs by over 96%. (http://www.marketwired.com)
Always - Intimate Words
Always - Intimate Words The “Intimate Words” campaign sought to empower indigenous women outside of Oaxaca, Mexico by finding a way to educate them on cervical cancer, which is currently the leading cause of death in their community. The problem? There are no words for the female reproductive system in the women’s indigenous language due to cultural taboo, leaving women unable to explain their ...
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Holograms for freedom
Holograms for freedom Las normas penalizadoras de las libertades y los derechos humanos de las #LeyesMordaza, recientemente aprobadas en el congreso de los diputados, nos convierten en una ciudadanía fantasmal, holográfica, que sólo cuenta en la política para acatar las voluntades de los que se han encaramado ahí arriba, de los que dictan leyes por encima de todas, incluido el poder judicial.  ...
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Radio recorded in the trunk
Radio recorded in the trunk To promote the launch of Renault Symbol with huge trunk see of 560 liter in Uruguay, they had budget for radio advertisement only. They creatively used radio by recording a radio show inside the trunk of the car and listeners were asked to visit the website to see the actual recording. This idea was a great success.
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The Hairfest by Casa de la Amistad Ogilvy
The Hairfest by Casa de la Amistad Ogilvy El primer festival en donde el boleto de entrada es tu pelo. Durante un tratamiento contra el cáncer, las pelucas ayudan a reforzar la autoestima de los niños. Pero no es tan fácil encontrar donadores ya que, para hacer una peluca, el pelo debe medir 25 centímetros o más y estar libre de colorantes. Por ello, creamos The Hair Fest, el primer  ...
3M - Petrifilm - 500 Nanometers Mail
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey) Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
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Pantene - LifeCare
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina) Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
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ETERNAL SEAT
ETERNAL SEAT- MEDIA CANNES LIONS 2014 With the help of Maruri Grey Ecuador, the Ecuadorian Football Association Safety Committe disabled permanently one seat at the stadium for each fatal victim caused by violence in the last years. In its place we installed a chair resembling a tombstone as an "Eternal Seat". (http://grey.com/)
CELEM: AbortionTravel
CELEM (European Women's Lobby): AbortionTravel  CELEM, the Spanish branch of The European Women’s Lobby,worked with DDB to create a pro-choice campaign that involved setting up a bricks-and-mortar travel agency that demonstrated what would happen if a more restrictive anti-abortion law passed. The current law allows unrestricted access to abortion during the first 14 wee ...
Magistral Medical Examination
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina) Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
AMIA BOOTH
  AMIA BOOTH Cannes Lions 2014 Para relembrar os acontecimentos de 1994 recriaram os ambientes atacados em uma cabine e trouxeram toda a sensação de quem passou por isso com a ajuda de depoimentos dos sobreviventes e de profissionais que trabalharam no caso. Ou seja, colocaram pessoas naquele exato momento. Uma maneira agressiva de reviver, e manter vivo na memória, algo realmen ...
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Vroom Ring Boom
Vroom Ring Boom, Case Study, Cannes Lions 2014 Claro create Vroom Ring Boom, a catchy new song that children can sing to remind their parents not to use a cell phone when driving. The message is simple and direct – texting or calling while driving is dangerous. The campaign was so successful, Vroom Ring Boom will now be included in the Guatemalan Ministry of Education’s national curriculum. (htt ...