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Nike Livestrong - The Chalkbot: Nike Livestrong - The Chalkbot The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)

Tags: Industry: Shoes,Sports

Company: Nike

Agency: Wieden Kennedy,Wieden + Kennedy Portland

Country: United States

Prize: Art Directors Annual Awards,Cannes Lion Prize,One Show

Year: 2009

Creative Concept: Story Telling

Type of content: Video case study

Language: English

Level: Positioning

Topics: Emotional Marketing

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conflict
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Globalization of Markets
google Adwords
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Graphic computer
Homogeneity
Hope
Ice Cream
Idea Virus
Image recognition
Imagination
Inclusion
InCulture Marketing
Inert Environment
Innovator's Dilemma
Inside a car
interaction
Invisible
Invitation
Involvement
Kids
kiss
Knife
Lateral Thinking
Led
Live stream
Live Video
Local Quality
Magic
Marketing Metaphoria
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Mechanical Vibration
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Mentoring
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Multilevel
Museum
Music
Nesting
Partial or Excessive Action
Passion
Pay for placement
Payment
Perceptual illusions
Periodic Action
Personalisation
Phase Transition
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Pneumatic or Hydraulic Constructions
Porous Material
Positioning
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Prior Action
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Proximity sensor
Purple Cow
Qr code
Quiz
Quotidianity
Real time
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Recruting
Recycle
Red Ocean
Reflective Particles
Rejecting and Regenerating Parts
Religion
Remote control
Replacement of Mechanical System
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Rushing Through
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Satellite transmission
Scandal
School
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Story Telling
Strategy and Competitiveness
Substitute
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Thermal Expansion
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To play
Tradition
Transformation of Properties
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Traveller
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Triz
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Useful purpose
UV rays exposition
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