Glad Cannes Case Study
Imagine a product that sustains the environment while also helping you fight the toughest of stains. This is a call to action to help consumers understand the benefits of using biodegradable cleaning products. (http://almaad.com/)
McDonald's - Fruit Match
For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)
adidas case film
Adidas is positioning the campaign as the biggest global push in the company's history. Using the strapline "All in or Nothing" the campaign features some of the world's best footballers. (http://www.theguardian.com/)
Paddy Power "Scum" hijack Ryder Cup (and get banned)
The giant "Hollywood" style Paddy Power sign over looking the Ryder Cup at Celtic Manor landed the Irish betting firm in court. Celtic Manor owner described Paddy Power as scum following the "guerrilla marketing" stunt outside the boundaries of Celtic Manor as the Ryder Cup got underway on Monday. (https://www.youtube.com/)
Amul's Best on OOH Since times
Amul butter’s chubby little Indian girl in her polka-dotted frock has been around on their quirky and creative posters since 1966. These advertisement posters have never failed to entertain us with their witty taglines and humorous concepts. These Amul butter advertisements have found their inspiration in various sources, including sports, politics, Indian Cinema a ...
Case:Silver in DisplayCategory- Club Mahindra
To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't ...
Case:Gold in Display Category- Tata Sumo Gold
The task at hand was to communicate the new design of the Tata Sumo Gold to potential consumers, changing their perception and making him include the car in his consideration set. The content spoke of a multi terrain driving experience that helped one discover the most relevant features of the car in every terrain. Mobile integration helped us use th ...
Case:Gold in Display Category- Tata Sky Making Complex Simple,
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)
Gatorade Replay Athletes are Velocity Trained
Velocity Sports Performance is proud to be the Official Performance Training Partner for the athletes of REPLAY, Fueled by Gatorade. In 2009, Gatorade arranged a rematch between archrivals Easton Area High School and Phillipsburg High School 15 years after a game that ended in a 7-7 tie. Working in partnership with professionals from the Gatorade Spo ...
IBM Ad Changes Color To Match Your Outfit
In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)
I AM PLAYR Beta: Preview
I Am Playr is a first person association football video game with social network elements. It is available on the social–networking website Facebook. Jointly developed by WeRInteractive and Big Balls Productions, the gamer plays as a professional footballer in a first person perspective taking in events both on and off the football ...
Nike - República Popular do Corinthians
O trabalho “Nação Corinthiana”, com seus 30 milhões de torcedores, foi transformar o Corinthians numa nação de verdade, com certidão de nascimento, RG, passaporte, carta magna, carta de anistia, bandeira e até moeda própria. A faixa presidencial da República Popular do Corinthians empossou Lula, em 1º de setembro de 2010, data do centenário do clube, como ...
Fiat Street Evo App
Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid ...
Peugeot: Air Bag Case
With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was respons ...
Pringles Crunch Band - Case Movie
Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)
Take the Car - Casemovie
In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
Volkswagen BlueMotion Roulette
For å synliggjøre hvor drivstoffgjerrig en Volkswagen Golf BlueMotion virkelig er sendte vi den nordover fra Oslo på E6 og lot brukerne gjette hvor den stoppet. Ved bruk av Google maps gjorde vi hele E6 om til et gigantisk rulettspill. Når alle hadde plassert ut sine tips sendte vi Golfen nordover. Golfen var utstyrt med to sjåfører, tre gps-sendere og en hel ...
The Fun Theory award winner - The Speed Camera Lottery
The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm ...
Lidl: The Little Pub
With food that is as good as anybody's, at prices lover than everybody's, it's essentially Christmas all year round when shopping at Lidl. In our festive instalment of the #LidlSurprises campaign, we see a local community’s genuine surprise when they discover the sumptuous meal they've just enjoyed was all courtesy of Lidl. (http://tbwa-london.com/)
