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Max's favourites
Totale: 323 risultati.
Tag: Type of content:Video case study
Life Saving Dot
Life Saving Dot Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. T ...
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HOPE SOAP
HOPE SOAP - WHO Y&R In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children. Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use  ...
Rice Code
Rice Code This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)  
The Story of M-Pesa
The Story of M-Pesa This 6-minute animation tells the story of how M-PESA, the popular mobile money transfer program, came to be in Kenya. It's narrated by Michael Joseph, the managing director of mobile money at Vodafone and the program's founder. The animation was produced as part of a series of online courses designed and delivered by the USAID Mobile Solutions Team, QED, and TechChange, a DC ...
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"A hunter shoots a bear"
Tipp-ex Case Study - "A hunter shoots a bear" For the first time ever, we engaged viewers  and allowed them to change the name of a video and to rewrite the story. They created the Tippexperience. It started with a video called "a hunter shoots a bear". Viewers can write and rewrite anything they want. As many times as they want. Directly in the title of the video.  
Richard Branson
Sir Richard Charles Nicholas Branson (born 18 July 1950 in Blackheath, London, England, United Kingdom) is an English businessman and investor. He is best known as the founder of Virgin Group, which comprises more than 400 companies. At the age of sixteen his first BUSINESS venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of recor ...
Discover Fleetlights
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
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Coins of Hope
In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also  ...
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Hijacked Highway
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
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Predict to Prevent
Predict To Prevent – a predictive text function that recommends the right mix of words to someone who is hurting.  350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions.   Texting is the main channel people use to communicate with one another, and for people  ...
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Project 84
For our latest campaign for charity CALM: The Campaign Against Living Miserably, we partnered with renowned sculptor Mark Jenkins. Together, we created a striking visual installation in response to the shocking statistic that each week in the UK, 84 men tragically take their own lives. The work aims to initiate the much-needed conversation and action around male suicide prevention and be ...
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Dot Mini
Dot Mini is the first device that can access any digital text content on its own. Because the innovative Dot Translation Engine, based on AI / Machine Learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. (https://www.serviceplan.com)  
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Girls Ice Cream Breakup
To help fans get over the fact the cast of GIRLS were leaving them, we created GIRLS Break Up Ice Cream. Three special ice cream flavors were created, and given suitably scathing heart-broken names. They were then delivered to fans’ homes via our custom sad ice cream truck as they binge watched the final episodes of their favorite show. Then on the back of the packaging, we also included something ...
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The Archaeologist
The Archaeologist' is a Premium Dry Gin. It’s filled in bottles together with original engine parts of legendary Harley-Davidson bikes Ehinger has discovered all over the world: 1939 Flathead camshafts from the Mexican desert, 1947 Knucklehead screw-nuts from Chile or 1962 Panhead rocker arms from South Korea. To each of these iconic machines, Ehinger dedicates a sort of tribute in the form of Gin ...
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Hope
El Comité Internacional de la Cruz Roja (ICRC) trabaja para concienciar sobre esta causa. La idea es muy clara: cada vez que se ataca un hospital, no solo se está acabando con la vida de cientos de médicos y personal sanitario, también con la vida de todas las personas que viven alrededor del hospital y que no pueden ser atendidas. (http://www.srarushmore.com)    
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Astronaut Reality Helmet
NatGeo’s new series “One Strange Rock” is all about giving viewers a different perspective of our planet. To promote it, we created a piece of technology designed to do exactly that. The Astronaut Reality Helmet gives viewers an astronaut’s perspective of earth and provides a space experience no VR headset can deliver. (https://www.mccannny.com)        
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The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)  
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The rape tax
A rape victim’s brutal nightmare doesn’t end after the rape. In the U.S., 9 out of 10 victims are forced to pay an average $1,000 in hospital bills after an attack. The National Organization of Victim Assistance (NOVA) created an online platform, RapeTax.com, that empowers victims to turn these bills into the story of their own rape – to shine a light on this injustice and show the steep cost they ...
The Equality Bill
Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant.  (https://download.havas.com)      ...
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The Pirate Subtitles
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
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