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AUDIO BOUTIQUE - MUSIC BOX

Video Case - AUDIO BOUTIQUE - MUSIC BOX

There's a perfect soundtrack for each type of job. Audio Boutique developed a mailing for some of the main Brazilian creative directors: a music Box with a soundtrack completely out of context: a funk song from Rio de Janeiro in honor of the ballerina. At the end of the song the creative directors found out the prank with a customized message in the lyrics of each music box song. (https://www.youtube.com)

Tags: Industry: Music,Other
Company: Audio Boutique
Agency: DimCanzian
Country: Brazil
Year: 2012
Creative Concept: Prank,Customization
Type of content: Video case study
Language: Portuguese
Level: Marketing mix level - Direct marketing
Topics: Emotional Marketing