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Who Would You Give A Volvo To?

The Greatest Interception Ever | Who Would You Give A Volvo To?

While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campaign that hijacked our competitors’ ads, and used Twitter to show American consumers what really matters to Volvo. (http://grey.com)

Tags: Industry: Automotive
Company: Volvo
Agency: Grey
Country: United States
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Comparative Advertising,interaction,Inclusion
Language: English
Level: Interception campaign
Topics: Social Media Marketing