Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

McDonald's: Track My Maccas

 

McDonald's: Track My Maccas

After the client has finished the fairly dubious checking process, 3D enlarged reality transforms eatery tables into stages, letting clients choose fixing and locate about it. For instance, one of the stories, joined by the activity, goes like this: "To make awesome Chicken McNuggets we require extraordinary chicken pieces. So we got our own from Eagle Farm, Queensland." The experience can then be shared by means of Facebook, urging others to attempt the application.

 

 

Tags: Industry: Food
Company: McDonald's
Agency: DDB
Country: Australia
Prize: Cannes Lion Prize,One Show
Year: 2013
Creative Concept: Gps,Story Telling,Real time,Image recognition
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing