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Wi-Fi Poster

Wi-Fi Poster

CJ Entertainment, is the largest film distributor in South Korea. Much of their huge marketing budget was being spent on massive poster campaigns targeted at young moviegoers, but conventional posters seemed to have little, if any, effect on the choices of the smartphone generation. (www.cheil.com)

Tags: Industry: Cinema
Company: CJ Entertainment
Agency: Cheil
Country: Korea, Democratic People's Republic of
Year: 2013
Type of content: Video case study
Language: English
Topics: Advertising