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Max's favourites

The Hamster Stunt: Charlie the Hero

The Hamster Stunt: Charlie the Hero

The Hamster Stunt: Charlie the Hero

A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)

Tags: Industry: Automotive
Company: Volvo
Agency: Forsman Bodenfors
Country: Sweden
Prize: Clio Awards,Epica Award,London International Awards,New York Festival,One Show
Year: 2013
Creative Concept: Partial or Excessive Action
Type of content: Video case study
Language: English
Level: Market level - Changing the activity