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Puma Social

Amid other sporting goods behemoths, PUMA for years lacked a credible role within culture, due to its lack of a clear vision and identity. To give the company its own brand relevance rather than trying to overtake the space that other big names already dominated, Droga5 helped PUMA create a new category of social sports by launching PUMA Social. The launch TV spot, After Hours Athlete, and subsequent PUMA Social initiatives succeeded in creating an entirely new category. (https://droga5.com)

 

Tags: Industry: Sports
Company: Puma
Agency: Droga5
Country: United States
Prize: Clio Awards
Year: 2016
Creative Concept: Friend,Game,City Game
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion
Topics: Digital Marketing