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Max's favourites

Warchild Batman

The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://massivemusic.com)

Tags: Industry: No Profit
Company: War Child
Prize: Caples Awards
Year: 2017
Creative Concept: family
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Emotional Marketing