Accedi Registrati

Accedi all'area riservata

Username *
Password *
Ricordami

Crea un account

I campi contrassegnati dall'asterisco (*) sono richiesti.
Nome *
Username *
Password *
Ripeti password *
Email *
Ripeti email *

Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

#SPCSunday

With cheap imports flooding the market, Australian’s oldest fruit processing company was under threat. 3000 jobs were unsafe and the Government refused to help. One everyday Australian took a stand. Linda Drummond posted the #SPCSunday hashtag, encouraging friends to eat SPC in support.

We recognised this could be embraced by the nation. So we immediately connected Linda with media, and orchestrated the campaign with a barrage of real-time interactions that helped turn Linda’s hashtag into a corporate Australian success story. (https://www.leoburnett.com)

Tags: Industry: Food
Company: SPC
Agency: Leo Burnett
Country: Australia
Prize: GRAND PRIX
Year: 2015
Creative Concept: Social Network
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Digital Marketing