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We needed to get Dell’s corporate IT solutions on the consideration list for Germany’s IT Decision Makers, with specific objective of obtaining 12,000 leads with this hard-to-convince B2B audience. However, to do so, we needed to overcome long-held prejudices that Dell was just a bunch of Americans who sold value laptops. (http://mediacombeyondadvertising.com)

Tags: Industry: Utilities
Company: Dell
Agency: Mediacom
Country: Germany
Prize: Cannes Lion Prize
Year: 2015
Creative Concept: Social Network,Technology
Type of content: Video case study
Language: Dutch,English
Level: Marketing mix level - Direct marketing
Topics: Digital Marketing