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Max's favourites

The Cola Skin Colors

The idea was no advertising campaign, but pr via a product innovation: the world’s first cola that comes in different skin colors. They look different, but they all taste the same. Just like people: We look different outside – but we’re all the same inside. An entertaining pro-tolerance statement. No special edition, but a serious relaunch, challenging the cola industry and the people’s prejudices towards things (and people) that look different.(https://www2.eurobest.com)

 

 

Tags: Industry: Advertising
Company: Ali Cola
Agency: Loved
Country: Germany
Prize: Cannes Lion Prize,Eurobest
Year: 2017
Creative Concept: Useful purpose
Type of content: Video case study
Language: Dutch,English
Level: Marketing mix level Public relations
Topics: Social Marketing