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Pee Ad

At first glance, The Pee Ad was just an ordinary retail ad, promoting a baby crib. But after reading it, you realized that it was also a pregnancy test. All you had to do was to urinate on the marked area in the ad, just like you would on an ordinary pregnancy test. If you were pregnant a better price ”magically” appeared under the cribs pre-printed price. (http://www.akestamholst.se)

 

Tags: Industry: Advertising
Company: Ikea
Agency: Akestam Holst
Country: Sweden
Prize: Cannes Lion Prize
Year: 2018
Creative Concept: family,Family
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing