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How the best brains, entrepreneurs, and marketing managers have invented new markets, like Steve Jobs and Nicolas Hayek.

by Massimo Soriani Bellavista, Christel Nussbaumer, Walter Giorgio Scott

cover markethink bw

Book details

  • Paperback: 324 pages, black and white
  • Language: English
  • ISBN-10: 1500714453
  • ISBN-13: 978-1500714451
  • Product Dimensions: 6.7 x 0.7 x 9.6 inches
  • Price: USD 18

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cover markethink color

Book details - Special edition - full color

  • Paperback: 324 pages, full color
  • Language: English
  • ISBN-10: 1511824174
  • ISBN-13: 978-1511824170
  • Product Dimensions: 6.7 x 0.7 x 9.6 inches
  • Price: USD 42

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scarica i primi 3 capitoli gratis!

“I am greatly impressed with this new and unique marketing book called Markethink. This book represents a solid and innovative contribution that will help marketers and managers catch up to the most important literature about marketing. It will introduce marketers, managers, consultants, entrepreneurs and students to the top thinkers in marketing and their contributions.
I am sure that the reader will find manytreasures in Markethink that will supercharge their thinking and creativity and lead to new contributions in marketing.”

Philip Kotler

“This book gives a lot of useful suggestions and insights about creativity in marketing. I suggest you follow them in order to learn how to generate new ideas as well as higher level ones in organizations to innovate inside the traditions of marketing.”

Edward de Bono

About the Authors

Massimo Soriani Bellavista

He is the founder and CEO of two companies: ‘Creattività Srl.’ that deals with creativity and innovation, and ‘Fattore Sette srl’ a multimedia and e-learning specialized company. He has a degree in work-industrial psychology. For the past 24 years he has been focusing on providing training in the fields of creativity, learning, communication and training management. He has taught for 11 years at the University SUPSI in Switzerland. He is a Master Trainer of Edward de Bono’s methods with whom he has collaborated since 1996; He is the inventor and developer of the ‘MarkeThink’ meta-model.

Prof. Walter Giorgio Scott

He has been professor of marketing at the Catholic University of Milan from 1970 to 2002. Before turning to an academic career, he worked for many years as a manager and a consultant in a number of retail, industrial and financial companies. He has authored or coauthored more than ninety articles in professional and scholarly journals and fourteen books. He has collaborated and taken care, over the past 30 years, of Philip Kotler’s book translations in Italy.

Christel Cavalli Nussbaumer

She has Swiss and Mexican origins, and grew up in an international and multilingual environment. She graduated in both marketing and corporate communications, and recently obtained a master’s degree in human resources; over the years she has held various specialization courses all related to marketing and communication. She is the co-author of this book, ‘MarkeThink’, and the researcher for the ‘Ideabase’, which is the operational tool of the ‘MarkeThink’ metamodel.