Saatchi & Saatchi Geneva | Vangardist Magazine | The HIV+ Issue
With an 80% increase in new cases, HIV is more real now than ever. But no one talks about it anymore, and there’s a growing stigma for those who carry the virus. Vangardist charged us to raise world awareness of the issue and the magazine. We transformed the magazine into the cause of the stigma itself and we printed ...
INTERMARCHE - The freshest fresh orange juice brand
Intermarché launched the campaign “The freshest orange juice brand” to prove that a chain of supermarkets could provide the freshest and the best orange juice ever. ( http://www.marcelww.com)
The ALS Ice Bucket Challenge
Leading the fight to treat and cure ALS through global research and nationwide advocacy while also empowering people with Lou Gehrig's Disease and their families to live fuller lives by providing them with compassionate care and support. (http://www.alsa.org)
DEUTSCHE STIMMKLINIK
Die Stimme jedes Menschen ist einzigartig. Für manche ist die Stimme Lebensgrundlage: Schauspieler, Sänger, Synchronsprecher und Erzähler sind beruflich abhängig von einer funktionsfähigen Stimme. Verändert sich die Stimme oder versagt sie, brauchen diese Menschen Hilfe. Die bekommen sie in der ersten Deutschen Stimmklinik. (http://www.mutabor.de)
Reference: http:/ ...
[Look At Me] Introducing the Interactive Camera App for Children with Autism
Millions of children struggles to make eye contact due to autism. There has been no scientifically-endorsed treatment. Till now. Introducing the world's first interactive camera app Look At Me, a program to improve eye contact and social skills. Jong-Hyun trained with Look At Me every day for eight weeks. And it's ...
The Collective Project
Tasked with increasing awareness and engagement for Microsoft OneNote, we set out to inspire a student audience by showing them how the note taking software could benefit their lifestyle. ( https://www.possible.com)
Reference: http://office.tumblr.com
living with lag - an oculus rift experiment
The fiber broadband provider ume.net offers one of the world’s fastest Internet connections, 100% lag free. To highlight this, ume.net wanted to create a campaign with viral potential that explains why everyone should have lag free Internet. (http://www.anrbbdo.se)
Reference: http://livingwithlag.com/
NIVEA DOLL
Protecting children while on the beach is at the heart of NIVEA Sun Kids’ philosophy. Parents often struggle to snag their excited children long enough to properly apply sunscreen, so how do you teach a young child the importance of wearing sunscreen? With the NIVEA Doll – a doll that is sensitive to the rays of the sun. (http://www.fcb.com)
Meeting Murilo Huggies Commercial 2015
A emoção de sentir seu bebê pela primeira vez é única. Para ela foi ainda mais especial. Esta é a história real da Tatiana, que está #ContandoOsDias para abraçar o pequeno Murilo. Huggies é uma marca que pensa em cada momento desta nova fase na vida de muitas mulheres: o papel de mãe. Por isso convidamos todas as mães a sentirem a proteção e a suavida ...
A Personal Apology (Just for you)
Due to a distribution problem in late 2010, o.b. tampons went off the shelves. Women were upset at the sudden loss of their brand, and we needed to apologize. So, we created a customized song and music video for each person on the o.b. database, and took the personalization of web content to a whole new level in the process. We recorded literally thousands of un ...
Pennies For Life
The average charity donor is unlikely to get a thank-you note that is broadcast to hundreds of people within seconds. But that's what happened to people giving money to the MicroLoan Foundation at a west London shopping centre in February. This case video shows how it was done. The messages were part of DLKW Lowe's Pennies for Life campaign for the charity, on a digital advertis ...
THE WHOLE PICTURE
Our first ad for The Guardian broke on Wednesday night. It’s basically a product demo taken to epic proportions, re-telling and shedding new light on the classic story of the 3 Little Pigs. If you haven’t seen it already check it out and see what you think. Then below I’ve shared the thinking behind the work for anyone interested in hearing a little more.
Link:&n ...
Owlet Smart Baby Monitor
No one is more concerned with health than the mother of an infant, and with the rising availability of wrist-worn fitness tracking devices, it only makes sense that a baby-sized health tracker would pop up. Owlet is an ankle-worn health tracking device for your baby, with an accompanying app that gives you a readout on your little bundle of joy’s health at any time. ...
Please Dont Make Up Drive
Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Berlin and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make ...
2014 OPSM Penny The Pirate: Case Study
OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny the Pirate combines clinical eye tests with the engaging story of a young girl on a quest to become captain of a pirate ship. Children interact with Pen ...
X-mas Table Relay Race
McDonald’s created three Christmas themed hamburgers. In Sweden, Christmas is traditionally about “julbord” (literally Christmas Table, with foods either loved or loathed). To promote our burgers, we created a Facebook-application called the Xmas Table Relay Race. A competition encouraging people to create their own Christmas Table. With friends and the chance to win ...
Polo Principle
The Polo nowadays represents Volkswagen's original brand ethos of "democratizing innovations". In a Polo you get innovations that were otherwise reserved for drivers of luxury cars. We named this thinking: "The Polo Principle". The campaign launched with a mission statement TVC supported by print and banners. But online we wanted to go a step further: To demonstra ...
what3words Cannes Lions Innovation Grand Prix 2015
what3words is a universal addressing system based on a 3mx3m global grid. Each of the 57 trillion 3mx3m squares in the world has been pre-allocated a fixed & unique 3 word address. Our geocoder turns geographic coordinates into these 3 word addresses & vice-versa. As it is an algorithm our solution takes up less than 10MB, ...
Good as Gold - Magnum Gold
How do you stand out in the ice cream category? The opportunity to live up to the expectations that magnum sells more than ice cream, it was time to make statement with an ice cream that only a leader can think of. They came up with Magnum Gold and made it limited edition and aimed to sell only 75 million units.
Melanoma Likes Me
We created an online persona for Melanoma who ‘liked’, ‘followed’, and commented on young Australians’ social media activities. A unique algorithm found and responded to popular hashtags and geo-located images. It sent millions of tailored messages, straight to our hard-to-reach audience; right when it could make the most difference. By clicking on the profile they could chec ...
