Cannes Lions - Innovation - BAIDU KUAISOU
The Chinese search-engine giant rolled out a so-called set of “smart chopsticks,” known as Kuaisou in Chinese, that it says can detect oils containing unsanitary levels of contamination. (http://blogs.wsj.com)
Life Saving Dot
Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. T ...
HOPE SOAP - WHO Y&R
In South Africa, thousands die every year in disadvantaged areas from preventable diseases like typhoid, diarrhea, pneumonia, and cholera. This is due to lack of hygiene. Worst of all, the diseases affect the most vulnerable and innocent - our children.
Enter Hope Soap, a see-through bar of soap with a small toy inside. The only way for kids to get to the toy is to use ...
Apotek - Blowing in the wind
This ad placed on a subway platform billboard for the pharmacy Apotek Hjärtats premium range of beauty care Apolosophy, went viral and spread organically in over 190 countries. All this without any media spend to promote the video. Instead, media outlets such as CNN, CBS, TIME and Huffington Post all wrote about the campaign. Sales exceeded targets during the campa ...
Rice Code
This revolutionary sales system made a live market out of rice paddies. Visitors to Inakadate Village could simply point their smartphone cameras at a rice paddy to purchase rice. Working on the principle of the QR code, the smartphone would "read" artwork located in the field, enabling users to place orders. (http://www.hakuhodo.jp)
Gold Mobile cannes Lions 2014 / PAY PER LAUGH
The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
The Bible of Barbecue i.e. Influencer Marketing by Tramontina
Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We de ...
The revenue from this year's television campaign went to the Red Cross and people caught in war and conflict. To recruit 100,000 gay carriers, it was important to bring forth the stories of these people. Throughout this year's action film, collaboration with the television partners and Red Cross in several countries, we reached the goal. 100,000 Norwegians died again this year, and over 220 millio ...
Airbnb makes renting empty homes profitable. So toraise funds for the homeless, we used a lookalike site. Just a few letters made all the difference: Notfairbnb. It definitely put the situation in Brussels on the map. Th ...
No ano em que comemora seu centenário no País, a IBM Brasil realizou na Pinacoteca de São Paulo o projeto ‘A Voz da Arte’, que usa a computação cognitiva para tornar o passeio ao museu ainda mais interativo e personalizado. A companhia criou um assistente cognitivo que responde perguntas dos visitantes sobre sete obras de arte do acervo da Pina. A visita guiada com a tecnologia IBM Watson foi aber ...
Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)
Banco Santander launches its new 1/2/3 Smart Account, an account that goes beyond money, with the presentation of the short movie "Cuanto. Beyond Money ", an 18-minute film premiered at the Callao Cinemas in Madrid. According to the protagonist, the "Almodóvar girl" Adriana Ugarte, it is "a revolutionary story and a necessary reflection, with which Santander proposes a very beautiful moral: put th ...
In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also ...
No two Cheetos® snacks are alike. They're made in a way that results in each one being completely unique. And every so often, they look like something familiar. Like a seahorse. Or a cat. Or Abe Lincoln. The Cheetos Museum, featuring real Cheetos found by real people that look like real things. It was the world's first collection of the most interesting Cheetos shapes in existence. Then we ch ...
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and ...
A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook
For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)
Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person ...
Real car salespeople don't have lines like this: "Let me show you the Volvo that saved my life." But that's the pitch real auto crash survivors delivered to car shoppers in a campaignhttp://www.webelievers.com
Launching today, the iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle progra ...
