King Joffrey tumbled to the ground in Aotea Square on April 7, only a few days after the campaign started, and just in time for the highly anticipated launch of the fourth season of the cult TV series Game of Thrones. Through a world-first experiential and social media event, Game of Thrones fans were challenged to use their collective voices through the power of social media t ...
CNN Go beyond borders
With the Ambient staging "Go Beyond Borders" CNN International brings its new slogan eye-catching awareness. 40 km of "Go Beyond Borders" - tape to make the occasion of the 20th anniversary of the Berlin Wall through Berlin the former border again visible and tangible. (www.heimat-berlin.com)
A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
Push to add drama
Launch of the new American TV channel TNT in Flanders, Belgium. TNT is a high quality entertainment channel that delivers fresh series, acclaimed films and insightful real life stories. Their tagline: We know drama. TNT's brand promise is 'TV worth talking about'. Our assignment was to make a launch campaign worth talking about. (http://www.duvalguillaume.com/)
RGB News by Geometry Global Bucharest
TV station Antena 1 allowed Observator, its leading prime time news programme, to activate its strongest asset: the TV screen. During a week-long campaign, the red component was removed from the screen’s RGB colours for a three-minute news segment on the topic. A supporting Facebook campaign removed the colour red from the user’s profile picture and direct ...
Prime Television Call Girls
Prime Television wanted a national radio campaign to promote the launch of the new season premiere of the hit TV show, Secret Diary of a Call Girl. However, because this was now the fifth season of the show, we needed to do something very different to capture the audience’s attention.
TNT's Mob City Twitter Script
Deutsch New York created Twitter Script to debut the primer of TNT's show Mob City. To get people to tune in to the premier they made the first television show to be adapted on twitter. For three days before it aired every word of pilot episode script was tweeted.
COORDOWN - DEAR FUTURE MOM case study
Il tema scelto è il diritto alla felicità e al benessere delle persone con sindrome di Down. L'obiettivo è quello di promuovere una cultura della diversità e una vera integrazione nella società, in particolar modo nel mondo della scuola e del lavoro. La campagna prende spunto da un’email che una futura mamma, in attesa di un figlio con sindrome di Dow ...
TNT "Dallas" Gas Station 2014 Cannes lion gold
To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
Walkers - Ambient Sandwich Case Study
To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Case:Gold in Display Category- Tata Sky Making Complex Simple,
A Tata Sky+ HD set-top-box allows a user to Pause, Rewind and Fast-Forward TV shows. While mass media made people aware of these features the adoption rate was quite low. Our task was to build relevancy to these features and thereby increase inquires for the product. (http://awardentries.in/)
BALD CARTOONS PR Cannes Lions 2014
The initiative saw more than 40 children’s cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the ‘Bald Cartoons’, driving home the message that children with cancer deserve to be seen like any other child. (http://www.ogilvy.co ...
Philips Carousel for Cinema 21:9 TV - How they did it
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
Dexter Transmedia Case Study by Modernista! & Showtime... via JawboneTV
The television show Dexter is one of many popular television series to utilize multiple media platforms to engage audiences and help them become storytellers in their own right. Dexter as transmedia narrative was was born from the book “Darkly dreaming Dexter” by Jeff Lindsay published in 2004. The bo ...
DUMB WAYS TO DIE - case study
Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/) ...
True Blood: Revelation
HBO’s True Blood main title is a love letter to the Gothic South. The goal was to make something like none other on television. Avoiding direct vampire references, we sought to translate the show’s larger thematic struggles into seemingly found imagery from the real world. The result is a truly hand-made sequence containing over 65 shots comprised of original d ...
Droga5 | Honeyshed Case Study
The site seeks to engage 18- to 35-year-old consumers with entertaining video content that "celebrates the sell." No, it's not an e-commerce site, but it does aim to facilitate online shopping on behalf of multiple marketers by offering a curated hub of brand information and culture. (http://adage.com/)
CocaCola China - Chok! Chok! Chok!
“Chok!”, meaning rapid motion, is the latest slang word used by Hong Kong teens. Riding on the popularity of this new slang word, Coca Cola created a smartphone app to let teens catch tumbling bottle caps straight from the TV screen to win instant prizes, successfully turning a traditional TVC into Hong Kong and Asia’s first ever interactive gaming promotion. ( ...