Garanti - The Last Person on Earth - Case Video
In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on ea ...
Philips Carousel for Cinema 21:9 TV - How they did it
Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
ShockingBarack | Brammo
With no advertising/media budget, we launched and established the BRAMMO brand. At this time, America was facing the Oil crisis. And of course the infamous journey of the Big Three automotive CEOs from Detroit to DC, asking for bailout funds. While they took private planes for $20,000 each. So we retraced their journey but instead of private planes, we rode electric motor ...
Eddy Terstall Twitflicks | www.adzag.co
Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
Jung von Matt/Limmat: Obermutten. A little village goes global.
A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now som ...
Run With Ryan
Along a life-sized, 60 foot video wall, top US Marathoner Ryan Hall demonstrates his marathon “race pace.” Fans can measure Hall’s stride. And if they’re tempted to race him, it’s an amazing lesson — what feels like a sprint is actually Hall’s speed for 26.2 miles. (https://vitropress.wordpress.com/)
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"
With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
Visit Japan - Post from Japan
Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image. (https://vimeo. ...
Generous Store
To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Carvalho Hosken - The Social Home Tour
Criamos o Social Home 2.0. Os visitantes agendavam a visita ao apartamento decorado, usando seus logins do Facebook. Isso nos dava acesso a álbuns de fotos, páginas curtidas, vídeos compartilhados, bandas preferidas e outras informações de seus perfis. O apartamento, então, era automaticamente personalizado com as memórias afetivas de cada vistitante. (http ...
Cow & Gate: Supergroup. Creative News
Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)
IKEA - moving the store
IKEA in Bergen, Norway was about to move to their new location, a brand new store only 300 meters away from the old one. They asked to IKEA to make a campaign for the store-opening that would engage the people of Bergen to show up at the new store.(http://www.smfb.com/)
Gillette Venus Tag the Weather case study
Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)
The Fun Theory award winner - The Speed Camera Lottery
The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm ...
HomePro The Other Side Project
Every year HomePro's main media is a poster and sign-board with one side an advertising benefit. After the posters have served their time the government destroys them all. BBDO Bangkok came up with the idea to give them another use, knowing that many Thais fix their shelters with sign-boards. They decided to dedicate the other side of the sign-board to make th ...
Reactvertising™
Does your agency take hours to respond to the latest trending hashtag or celebrity death? Is your brand missing out on being part of the conversation because you're reacting too slow? (http://www.johnst.com/)
Lidl: The Little Pub
With food that is as good as anybody's, at prices lover than everybody's, it's essentially Christmas all year round when shopping at Lidl. In our festive instalment of the #LidlSurprises campaign, we see a local community’s genuine surprise when they discover the sumptuous meal they've just enjoyed was all courtesy of Lidl. (http://tbwa-london.com/)
Living Memories - Brake - Road Safety Awareness campaign
Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future with them. Using the science of forensic age progression Weta Workshop created five portraits of five road victims, as they would look today. The campaign was launched by PR and unpaid media, capturing the att ...
Dog-A-Like / PEDIGREE
An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible. (http://www.whybintbwasydney.com.au/)
Budweiser - Ice Cold Index
On a hot day, nothing’s better than an ice-cold beer. But wouldn’t it be amazing if as the temperature went up the price of beer came down? So this year we made this fantasy a reality, with the Budweiser Ice Cold Index: the hotter the day, the less you pay, all summer long. The free app showed your local temperature and how much you’d save that day. It e ...
