Calgary Zoo 2011 Annual Report
When the Calgary Zoo needed a design for its 2011 annual report, we used the opportunity to showcase the organization’s conservation efforts. (http://ideasthattrigger.com)
First World Problems Anthem
DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
End Marmite Neglect
In a bid to remind people to dig out their forgotten Marmite jars and put them on their kitchen tables again we launched the multi-media ‘Love it. Hate it. Just don't forget it.’ campaign. Featuring Marmite Rescue Teams around the country saving neglected jars of Marmite from people’s cupboards, the TV ad spoofed animal-rescue style documentaries and features a voiceover ...
The Perfect Daughter
Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)
The Beautiful Black List
Celebrating its 50th anniversary, D&AD exhibited successive Black Pencil works together for the first time. We named these collectively as the ‘Black List’ and executed the exhibition's total design. The main theme is that of the whale. (http://www.dandad.org)
the latest Guinness ad celebrates real people with extraordinary integrity and character, in real situations, featuring the ‘society of elegant persons of the Congo’, otherwise known as the ‘Sapeurs’. (http://www.amvbbdo.com)
The series of radio ads – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – highlight how the energizing effect of Lucozade can help people get through those ‘give me strength’ moments. In the style of epic inspirational speeches, each ad focuses on an everyday scenario – from handling a conference call to negotiating the battlefield of a children’s birthday party. ...
Fictional hotel "HOTEL JAPAN". As to the original setting of a gift shop, the souvenir shop of branding for foreigners work began to move towards the open of February 2014. This, even before there is a nomination from clients who have had to work together, is what was decided to be in charge. (www.dentsu.co.jp)
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Just before Thanksgiving 2013, Not Impossible's Mick Ebeling returned home from Sudan's Nuba Mountains where he set up what is probably the world's first 3D-printing prosthetic lab and training facility. More to the point of the journey is that Mick managed to give hope and independence back to a kid who, at age 14, had both his ar ...
The Hamster Stunt: Charlie the Hero
A hamster wheel was mounted on the steering wheel and by running in different directions, Charlie was able maneuver the truck from the bottom to the top of the quarry, despite his minuscule weight of only 175 grams. (https://www.youtube.com)
Sounds of Hamburg
Philharmoniker Hamburg with the help of Jung Von Matt created an amazing unusuall campaign in which they created a website and people can add different sounds to the people walking on the live via live camera.
Nike Livestrong - The Chalkbot
The Nike's Livestrong campaign Chalkbot. We use road as canvas chalkbot helps people in spreading message and during this compaign livestrong sales increased 26% (http://www.wk.com)
A DRAMATIC SURPRISE ON A QUIET SQUARE
TNT’s tagline is “We know drama”. Instead of telling the TNT story to Flemish, Belgian people we decided to give them a story to tell. Triggering the unstoppable curiosity of people we placed a big red push button on an average Flemish square of an average Flemish town. The sign with the button invites people to “push to add drama”. And then we waited. ...
Converse Canvas Experiment
We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
We decided to give people a unique shopping experience that was only available at lunchtime. So, we created large three-dimensional QR codes that used sunlight and shadow so they could only be scanned between 12pm and 1pm. If a Shadow QR Code was scanned during the available times, people could enjoy special offers to purchase items via the Emart mobile app. The campaign w ...
Dirt is Good -- The making of "Futures"
Dirt is Good. Especially when it's the result of your kids going out into the world to have fun, explore, learn and create. To illustrate this, we asked 3-times World champion sand artist, JooHeng Tan to build a series of 18-ton dirt sculptures showing kids' futures. (www.lowesingapore.com)