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Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Android KITKAT 4.4 - The future of confectionery

Android KITKAT 4.4 - The future of confectionery
Tags: Industry: Food
Company: Kit-kat,Nestlé S.A.
Agency: Themendous
Country: United States
Year: 2013
Creative Concept: Composite Materials
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

Samsung Maestros Academy

Samsung Maestros Academy
Tags: Industry: Telecommunication
Company: Samsung Group
Agency: Leo Burnett
Country: Italy
Prize: ADC*E,Cannes Lion Prize,Clio Awards,Epica Award,Eurobest,Kinsale Shark Advertising Festival,MIAF Awards
Year: 2014
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing

Too Depressing

Too Depressing
Tags: Industry: Cinema
Company: Du
Agency: Leo Burnett
Country: United Arab Emirates
Prize: Asia Pacific Advertising,Cannes Lion Prize,Cristal Awards,DAD Awards,Dubai Lynx,Epica Award,London International Awards,Mena Cristal Awards,New York Festival
Year: 2014
Creative Concept: Do It in Reverse
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

Honey Maid: Love

Honey Maid: Love
Tags: Industry: Food
Company: Honey Maid
Agency: Droga5,Droga5 New York
Country: United States
Prize: AICP Next Awards
Year: 2014
Creative Concept: Convert Harm Into Benefit
Type of content: Video case study
Language: English
Level: Market level - Changing the activity

Embassy of the 18th Zone

Embassy of the 18th Zone
Tags: Industry: Food
Company: Tortrix
Agency: BBDO
Country: Guatemala
Prize: Cannes Lion Prize,Clio Awards
Year: 2014
Creative Concept: Equipotentiality
Type of content: Video case study
Language: English
Level: Market level - Changing the target
Topics: Promotion, Social Marketing

End Marmite Neglect

End Marmite Neglect
Tags: Industry: Food
Company: Marmite
Agency: adameveddb,DDB
Country: Spain
Prize: British Arrows Awards,Epica Award,Eurobest,FAB Awards,London International Awards,One Show,Young Guns Awards
Year: 2013
Creative Concept: Partial or Excessive Action
Type of content: Video case study
Language: English
Level: Market level - Changing the need
Topics: Brand Marketing

Adventure Awaits

Adventure Awaits
Tags: Industry: Consumer Goods,Retail
Company: Lurpak
Agency: Wieden Kennedy
Country: United Kingdom
Prize: British Arrows Awards,Cannes Lion Prize,Ciclope USEurope,DAD Awards,FAB Awards,London International Awards,New York Festival
Year: 2014
Creative Concept: Story Telling
Type of content: Commercial,Video case study
Language: English
Level: Product level - Product

The Perfect Daughter

The Perfect Daughter
Tags: Industry: Retail
Company: Promart
Agency: DDB,Fahrenheit DDB Lima Rebeca
Country: Peru
Prize: Cannes Lion Prize,Fiap,One Show
Year: 2014
Creative Concept: Emotion,Mediator
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Brand Marketing, Emotional Marketing

The Lionfish Invasion

The Lionfish Invasion
Tags: Industry: Government
Company: Colombia's Ministry Of Environment
Agency: Geometry Global,Geometry Global Bogota
Country: Colombia
Prize: Cannes Lion Prize,Wave Festival
Year: 2014
Creative Concept: Sail the sea
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Green Marketing
Max's favourites: Max's Favourites

Classical Band Merchandise

Classical Band Merchandise
Tags: Industry: Music
Company: Swiss Youth Symphony Orchestra
Agency: FCB
Country: Switzerland
Prize: Epica Award
Year: 2014
Creative Concept: Alternative
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation

The Beautiful Black List

The Beautiful Black List
Tags: Industry: No Profit
Company: Yoshida Hideo Memorial Foundation
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: One Show
Year: 2013
Creative Concept: Museum
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Event Marketing

Fuck The Poor?

Fuck The Poor?
Tags: Industry: No Profit
Company: Pilion Trust
Agency: Publicis
Country: United Kingdom
Prize: Cannes Lion Prize,Eurobest
Year: 2013
Creative Concept: Do It in Reverse
Type of content: Video case study
Language: English
Topics: Fundraising
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