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Cerca Ideabase

Industry
Company
Agency
Country
Prize
Year
Creative Concept
Type of content
Language
Level
Topics
Max's favourites

Ideabase

The Ideabase is the collection of thousands of creative and innovative marketing cases used in the advertisement for different sectors worldwide.

Sapeurs

Sapeurs
Tags: Industry: Beverage
Company: Guinness
Agency: AMV BBDO London,BBDO
Country: United Kingdom
Prize: ADC Awards,British Arrows Awards,Cannes Lion Prize,Clio Awards,Cristal Awards,DAD Awards,Epica Award,One Show
Year: 2014
Creative Concept: Documentary,Story Telling
Type of content: Video case study
Language: English
Level: Market level - Changing the place
Topics: Brand Marketing

Newcastle Brown Ale: "IF WE MADE IT"

Newcastle Brown Ale: "IF WE MADE IT"
Tags: Industry: Beverage
Company: Heineken,Newcastle Brown Ale
Agency: Caviar,Droga5
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Convert Harm Into Benefit,Testimonial
Type of content: Video case study
Language: English
Topics: Brand Marketing

Coca -Cola Life

Coca -Cola Life
Tags: Industry: Beverage
Company: Coca Cola
Agency: Santo Buenos Aires
Country: Argentina
Prize: Cannes Lion Prize,El Sol,International ANDY Awards
Year: 2013
Creative Concept: Emotion,family,Family,Story Telling
Type of content: Commercial,Video case study
Language: English
Topics: Brand Marketing

Teleconference

Teleconference
Tags: Industry: Beverage
Company: Lucozade,Suntory Holdings Limited
Country: South Africa
Prize: Cannes Lion Prize,Clio Awards,DAD Awards,Loerie Awards,London International Awards,One Show
Year: 2013
Creative Concept: Free
Type of content: Video case study
Language: English

Hotel Japan

Hotel Japan
Tags: Industry: Tourism
Company: Hotel Japan
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: One Show
Year: 2015
Creative Concept: Retail
Type of content: Video case study,Web link
Language: English
Topics: Brand Marketing

News Bottle!

News Bottle!
Tags: Industry: Beverage,Editorial
Company: The Mainichi Newspapers
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: ADC Awards,Clio Awards,One Show
Year: 2014
Creative Concept: Matrioska,Qr code
Type of content: Video case study
Language: English
Level: Market level - Changing the place,Market level - Changing the target,Place,Marketing mix Level - Social Media
Topics: Advertising,Retail Marketing,Social Media Marketing
Max's favourites: Max's Favourites

Pocari Music Player

Pocari Music Player
Tags: Industry: Beverage
Company: Otsuka Pharmaceuticals
Agency: Dentsu Inc. Tokyo
Country: Japan
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Alternative,Digitalizing,Music,Surprise,Technology,Transformation of Properties
Type of content: Video case study
Language: Japanese
Level: Marketing mix level - Advertising,Marketing mix level- Sales Promotions
Topics: Brand Marketing, Emotional Marketing, Promotion

Not Impossible's 3D Printing Arms for Children of War-Torn Sudan

Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Tags: Industry: No Profit
Company: Not Impossible Labs
Agency: Not Impossible Labs
Country: United States
Prize: AICP Next Awards,One Show
Year: 2013
Creative Concept: 3d Printing
Type of content: Video case study
Language: English
Topics: Emotional Marketing

The most advanced sign on earth

The most advanced sign on earth
Tags: Industry: Computer
Company: Breakfast New York
Agency: Breakfast New York
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Creative Concept: Tecnologia virtuale
Type of content: Video case study
Language: English
Topics: Street Marketing

The Hamster Stunt: Charlie the Hero

The Hamster Stunt: Charlie the Hero
Tags: Industry: Automotive
Company: Volvo
Agency: Forsman Bodenfors
Country: Sweden
Prize: Clio Awards,Epica Award,London International Awards,New York Festival,One Show
Year: 2013
Creative Concept: Partial or Excessive Action
Type of content: Video case study
Language: English
Level: Market level - Changing the activity

Suntory Whisky 3D on the Rocks

Suntory Whisky 3D on the Rocks
Tags: Industry: Beverage
Company: Suntory Holdings Limited
Agency: Hakuhodo Tokyo,TBWA
Country: Japan
Year: 2015
Creative Concept: Emphasize
Type of content: Video case study
Language: English
Level: Product level - Product
Topics: Brand Marketing

The Exhibition of Bicycles' Abandoned Time

The Exhibition of Bicycles' Abandoned Time
Tags: Industry: Healthcare
Company: Relations Inc.
Agency: Hakuhodo Tokyo,TBWA
Country: Japan
Prize: Asia Pacific Advertising,Cannes Lion Prize
Year: 2013
Creative Concept: Composite Materials,Qr code
Type of content: Video case study
Language: English
Level: Market level - Changing the occasion
Topics: Street Marketing
Max's favourites: Max's Favourites
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