Solis began his career as a programmer and database architect in 1991 at Dodge and Mansfield, a technology-focused advertising and marketing agency in Ventura, California. While at Dodge and Mansfield, he applied his technology skills to the firm’s marketing activities.
In 1999, Solis started a digital and social media marketing company called FutureWorks. FutureWorks helped startups with digital and traditional marketing programs, often experimenting with new channels and networks, as well as global and national brands like Cisco, Conde Nast, Stella Artois and Swarovski.
As Solis struck out on his own as founder of FutureWorks, he began questioning industry conventions, at first casting himself as a critic whose statements helped frame the discussion on an industry reinvention.
Ashton Kutcher (actor, entrepreneur and investor) took an interest in FutureWorks. Kutcher’s media company Katalyst partnered with FutureWorks in 2009 to work on several early social and digital campaigns for the likes of Oprah Winfrey, the United Nations, Pepsi and the launch of The Cosmopolitan of Las Vegas.
From 2008 – 2010, Solis served as co-founder to BuzzGain, a cloud-based platform for identifying digital influencers and managing influence campaigns. In 2010, BuzzGain was acquired by Meltwater.
In 2011, Solis joined the Altimeter Group as a principal analyst. In his role, Brian oversees research that studies disruptive technology’s impact on business and society. He has authored several reports on the subjects of Digital Influence, Social Media, Social Business, Digital Transformation, Mobile CX/UX, Disruptive Technology Trends and Corporate Innovation.
Solis’ blog is ranked as a Top 10 Ad Age Power 150 blog.
During the Fall of 2010, he partnered with Landini Media to launch (R)evolution, a Youtube-based series featuring interviews with startup entrepreneurs, investors, business and political leaders, celebrities and innovators. Previous guests include Burnett, Corgan, Katie Couric, Adrian Grenier, O'Neal and Peter Guber.
In 2012, Brian was invited to become a LinkedIn Influencer, joining a highly curated group of leaders, thinkers, and authors on the network’s dedicated publishing channel Pulse.
In 2013, he received a Webby Award Honoree for Best Web Personality/Host in the online film and video category.
(Bibliography: https://en.wikipedia.org/wiki/Brian_Solis )